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Rescooped by Pedro Barbosa from Content Curation World onto Harvard Trends |
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Pedro Barbosa's insight:
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Are you sitting comfortably? Then listen to PR leaders discussing the power of storytelling to build brands and energise businesses (Interesting read "@ThePRCoach: Good read: What is the role of #storytelling in #PR?
I love this post that reminds us all about the power of storytelling for businesses. Here Public Relations leaders share with us how stories are critical to use in business for branding and building a strong customer base.
Stories are everywhere, but the real trick is the following, says Tom Watson, professor of public relations at Bournemouth University: “For brand communicators, the challenge is to create narratives that are deserving of trust by their target markets and sustainable over time." I also like what Kevin Murray, chairman of PR agency the Good Relations Group, says: “I use stories to entertain people at dinner parties to amuse. But in business you need to tell stories that make a difference.” Good point! [Kd]
Go read what the PR professionals in the article have to say. There are great insights.
Link to original article: http://prmoment.com/1212/What-is-the-role-of-storytelling-in-PR.aspx ;
Please be aware that storytelling is not inventing. It´s about authenticity or it will just not work ;) This is also in Harvard Trends last book, 2 be edited on Dec 2012 by: Pedro Barbosa http://www.scoop.it/u/pedro-barbosa#pg=1&mi=topics&si=curated&panel=followedPanel Via Karen Dietz Delete the scoop?
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The 5 reasons are:
1. You want to be the main resources in your niche.
2.You want your blog to rank in search results for particular keywords.
3. Your audience wants to know your thoughts on a particular topic.
4. The last time the topic was covered was so long ago, it’s out of date.5. You could get listed in a roundup post about a particular topic.GO!!! CURATE
This article provides a frame work tha you can use to model your curation strategies around.I saved a copy of this for future reference Give it a look!...
Timothy Leyfer