Whenever I hear the word “consumer,” a term unavoidable in marketing, a part of me winces. The label is counterproductive and misguided, suggesting hubris by putting corporate interests over customer concerns.
Via Fred Zimny
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Rescooped by Pedro Barbosa from Designing design thinking driven operations onto Harvard Trends |
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Via Fred Zimny
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Revisiting traditional construction techniques, French architecture studios JKA and FUGA have converted an 1826 farmhouse into a luxury villa. Conceived as a sundial and exposed in its four façades to the path of the sun, Villa Solaire responds to its environment while maintaining historic integrity.
Located in the district of Pied de La Plagne, Morzine, France, the volume was singled out by the municipality as a landmark for traditional architecture. Seeking to preserve its appearance while allowing light to enter the building, the architects used a traditional technique of decorative cut-outs within the uniform wooden cladding in a simple and contemporary pattern.
"Throughout the year, the surrounding roofs and buildings cast their shadows on the façades," state the architects. "The pattern within the cladding is designed to respond to the path described by these shadows". JKA and FUGA further explain that the house was conceived as a sundial, exposed in its four façades to the path of the sun: thus the name Villa Solaire... Via Lauren Moss
Pedro Barbosa's insight:
Arquitectura & Design Sustentáveis, sem fundamentalismos : Gosto!
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com 
Fabián Salazar Bazúa's curator insight,
March 11, 7:07 PM
Ejemplo de la efectividad de las nuevas técnicas de construcción. Utilizando las energias renovables y alterando construcciones ya hechas. Delete the scoop?
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Psicographic and not demographic. That´s the trend
Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com