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I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic | Harvard Trends | Scoop.it
Whenever I hear the word “consumer,” a term unavoidable in marketing, a part of me winces. The label is counterproductive and misguided, suggesting hubris by putting corporate interests over customer concerns.

Via Fred Zimny
Pedro Barbosa's insight:

Psicographic and not demographic. That´s the trend

 

Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com
 

 

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Tomorrow’s world: A visual guide to the next 150 years

Tomorrow’s world: A visual guide to the next 150 years | Harvard Trends | Scoop.it

As we begin a new year, BBC Future has compiled 40 intriguing predictions made by scientists, politicians, journalists, bloggers and other assorted pundits in recent years about the shape of the world from 2013 to 2150.

 

They range from the serious to the fanciful, from the exciting to the petrifying.

And to get a gauge on how likely they are to happen, we asked the special bets department at British betting firm Ladbrokes to give us their odds on each prediction coming true.

 

[View more at the link]

 


Via Lauren Moss
Pedro Barbosa's insight:

The future, by BBC curating crew, integrating from 40 specialists. Trends are a trend in itself, and trendseeking is now a full art of management.

 

Pedro Barbosa | www.pbarbosa.com |www.harvardtrends.com

Alfredo Corell's curator insight, January 8, 6:23 PM

Be prepared for the future...

Anthony Burke's curator insight, January 29, 3:12 AM

How many of these will come true,,,ha...ha I remember some of the great predictions in the past that never made it, whilst the unpredicted did. Anyone remember the "atomic" egg that would fit in a box to power all your household power needs? Anyone remember all the free time we were going to have to manage because robots and AI would be doing all the work?

gdecugis's comment, January 30, 12:33 AM
And flying cars for the year 2,000? ;-) Great infographic nevertheless. Thanks for sharing!