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Rescooped by Pedro Barbosa from green streets
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Opportunity is Local (or: You Can’t Buy a New Economy)

Opportunity is Local (or: You Can’t Buy a New Economy) | Harvard Trends | Scoop.it

Truly great places are not built from scratch to attract people from elsewhere; the best places have evolved into dynamic, multi-use destinations over time: years, decades, centuries. These places are reflective of the communities that surround them, not the other way around. Placemaking is, ultimately, more about the identification and development of local talent, not the attraction of talent from afar.

 

Places aren’t about the 21st century economy. They are about the people who inhabit and develop them. They are the physical manifestations of the social networks upon which our global economy is built. Likewise, Place-making is not about making existing places palatable to a certain class of people. It is a process by which each community can develop place capital by bringing people together to figure out what competitive edge their community might have and improve local economic prospects in-place.


Via Lauren Moss
Pedro Barbosa's insight:

Trend: Opportunity is Local

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Rescooped by Pedro Barbosa from Just Story It! Biz Storytelling
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What kinds of local stories drive engagement? The results of an NPR Facebook experiment

What kinds of local stories drive engagement? The results of an NPR Facebook experiment | Harvard Trends | Scoop.it
Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.

Via Karen Dietz
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Karen Dietz's curator insight, December 14, 2012 5:27 PM

If part of your branding is connected to your local place, then are there additional kinds of stories you should be adding to your biz story mix?


Absoslutely! And here's the list based on an National Public Radio Facebook experiment. 


Now this may not be the most sophisticated research ever conducted, but frankly, we need all the help we can get generating ideas for stories for blogs, articles, presentations, and the like. So I'll take ideas where I can get them!


And before we go much further, let's ask this question: who wouldn't benefit from stories about your local geographic area into the mix???


My answer? no one. That means everyone could benefit from this post!


So can you add stories that explain more about your 'place'? How about 'curiosity stimulators' regarding your location? Or 'topical buzzers'?


There are 9 types of stories explained here in this article and I know you will get ideas from reading it.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Jeff Domansky's curator insight, December 14, 2012 9:19 PM

Karen Dietz shares in excellent analysis and the NPR experiment is well worth reading.