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Rescooped by Pedro Barbosa from Just Story It Biz Storytelling
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What is the role of storytelling in PR?

What is the role of storytelling in PR? | Harvard Trends | Scoop.it

Are you sitting comfortably? Then listen to PR leaders discussing the power of storytelling to build brands and energise businesses (Interesting read "@ThePRCoach: Good read: What is the role of #storytelling in #PR?

 

I love this post that reminds us all about the power of storytelling for businesses. Here Public Relations leaders share with us how stories are critical to use in business for branding and building a strong customer base.

 

Stories are everywhere, but the real trick is the following, says Tom Watson, professor of public relations at Bournemouth University: “For brand communicators, the challenge is to create narratives that are deserving of trust by their target markets and sustainable over time."


I also like what Kevin Murray, chairman of PR agency the Good Relations Group, says: “I use stories to entertain people at dinner parties to amuse. But in business you need to tell stories that make a difference.” Good point! [Kd]

 

Go read what the PR professionals in the article have to say. There are great insights.

 

Link to original article: http://prmoment.com/1212/What-is-the-role-of-storytelling-in-PR.aspx ;

 

Please be aware that storytelling is not inventing. It´s about authenticity or it will just not work ;) This is also in Harvard Trends last book, 2 be edited on Dec 2012


by: Pedro Barbosa

http://www.scoop.it/u/pedro-barbosa#pg=1&mi=topics&si=curated&panel=followedPanel


Via Karen Dietz
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Rescooped by Pedro Barbosa from Change Leadership Watch
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Female muscle, the Changing Politics & Economy of Gender, Women in Leadership

Female muscle, the Changing Politics & Economy of Gender, Women in Leadership | Harvard Trends | Scoop.it

"Insights into Leadership & the Politics of Gender via the book, The End of Men: And the Rise of Women by Hanna Rosin to be published in Britain in October"

 

At the local Women's Exchange of Washtenaw Forum 2012, one of our Open Space group discussions was on the Politics of Gender.  This intriguing book brings up good points about the shifts & changes in our disruptive, social media charged, globally connected world.    


The photo set, including several public photos, is here:  Women, Empowerment at WXW Open Space Exchange Forum2012   ~  Deb

 

__________________________

“All the things we need to be good at to thrive in the world…are things that my female friends and competitors are better at than me.”

__________________________

 

Excerpted - from the Economist, Sept. 2012:

 

Women dominate university attendance around the world.

   

In South Korea more women than men pass the foreign-service exam, which has sparked the foreign ministry to implement a minimum quota for men.      In Brazil nearly a third of women earn more than their husbands, a phenomenon that has caused men to form church support-groups calling themselves “Men of Tears”.     Ms Rosin, an editor at Atlantic, whose book grew out of an article she wrote for the magazine in 2010, highlights how women today are excelling, while men founder.
As part of her research, she travelled to many corners of America, including Auburn-Opelika, Alabama, where women’s median income is 40% higher than men’s.  

The financial crisis has been especially unkind to men: three-quarters of the 7.5m American jobs lost in the recession belonged to men and were in traditionally masculine industries, such as construction, manufacturing and finance.

   

“Probably no one has had their wife move up the ladder as far as I’ve moved down,” says one man.     Another, who is annoyed that his girlfriend earns more than he does, complains, “All the things we need to be good at to thrive in the world…are things that my female friends and competitors are better at than me.”

 

__________________________

  

The new service-based economy rewards communication and adaptation, qualities that women are more likely to have.

__________________________

   


Ms Rosin highlights the deterioration of the male-in-the-workplace condition.

   

The new service-based economy rewards communication and adaptation, qualities that women are more likely to have.      Only about 3% of men have taken over raising children full-time while their wives support their families.      Instead, many men, especially young ones, have retreated into a world of video games, drinking and prolonged adolescence—a phenomenon identified in “Guyland”, a 2008 book by an American sociologist, Michael Kimmel.

 

Read the full post here.


Via Deb Nystrom, REVELN
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