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As a business journalist, I looked forward to information from a handful of specific sources each quarter. In fact, my quarterly e-commerce reports would wait
Yeah -- what a great reminder! Craft your biz stories as sequenced content!
Better yet, plan a content campaign of sequential articles with a narrative arc.
Or serialize a narrative over several posts!
That is where my mind went after reading this article. Now the author here is really just talking about creating a series of posts over time all on the same topic that work together.
But my storytelling mind said "Woah! There is a lot more here that could be done."
So this article presents a great idea -- but doesn't go quite far enough for all us biz storytellers. Yet it is still worth curating and reading because of all the tips and points it does make.
Dig in (it's not long), get the interesting stats showing how sequenced content gets results, and start connecting the stories together in a series of articles/blog posts, etc!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.
If part of your branding is connected to your local place, then are there additional kinds of stories you should be adding to your biz story mix?
Absoslutely! And here's the list based on an National Public Radio Facebook experiment.
Now this may not be the most sophisticated research ever conducted, but frankly, we need all the help we can get generating ideas for stories for blogs, articles, presentations, and the like. So I'll take ideas where I can get them!
And before we go much further, let's ask this question: who wouldn't benefit from stories about your local geographic area into the mix???
My answer? no one. That means everyone could benefit from this post!
So can you add stories that explain more about your 'place'? How about 'curiosity stimulators' regarding your location? Or 'topical buzzers'?
There are 9 types of stories explained here in this article and I know you will get ideas from reading it.
Karen Dietz shares in excellent analysis and the NPR experiment is well worth reading.