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Rescooped by Pedro Barbosa from visualizing social media
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Infographic: What is a brand’s recovery time after a social media disaster?

Infographic: What is a brand’s recovery time after a social media disaster? | Harvard Trends | Scoop.it

A social media monitoring firm explores social media firestorms that engulfed three major brands and how long it them to recover their positive sentiment online.

 

It seems like every day we could report on another PR crisis hitting some unfortunate brand. But what’s the real effect of these crises, and how long do they typically last? 

Social media monitoring company SDL took a look at three brands that faced a PR crisis since social media has become ubiquitous—United, Nestle, and Dominos—to find out how long it took each to recover.


The results are compiled in the infographic. 


Via Lauren Moss
Pedro Barbosa's insight:

Crisis Management in Social Media

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Rim Riahi's curator insight, March 3, 2013 2:42 AM

A social media monitoring firm explores social media firestorms that engulfed three major brands and how long it them to recover their positive sentiment online.

Rahadian P. Paramita's curator insight, March 14, 2013 11:00 PM

Definitely, another brands need to learn a lot :)

Rescooped by Pedro Barbosa from MarketingHits
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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Harvard Trends | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.

 

Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com
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Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."