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Shortcodes Ultimate - Newest Update Broke My Website

For those of you who are interested in the technical side of using WordPress, this is a post about Shortcodes Ultimate -- a great plugin that allows you to create a lot of shortcodes throughout your site. I use it quite extensively on client sites. Unfortunately, the coder who creates the shortcodes seems to not be overly concerned with the way that the new version deals with client sites upon upgrade. With his latest upgrade (version 4.5.0), he added additional functionality (which is nice), but didn't address a core issue. With a previous version, he added a prefix to his shortcodes [su_] to differentiate his shortcodes from the native theme shortcodes. In the newest upgrade, he made that prefix an option that you could choose (actually you could choose any prefix), but then removed the previously defaulted prefix from the plugin, so the "su_" shortcodes no longer work. To fix the problem created by the upgrade, you simply do the following: Log into your admin panel Click the "Shortcodes -- Settings" tab Click the "Settings" tab at the top of the page Enter "su_" into the custom prefix section (see image below) After entering that text, click 'Save' and the site should be working again. If you found this helpful, please share and also leave us a quick note below.

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For those of you who are interested in the technical side of using WordPress, this is a post about Shortcodes Ultimate -- a great plugin that allows you to create a lot of shortcodes throughout your site. I use it quite extensively on client sites. Unfortunately, the coder who creates the shortcodes seems to not be overly concerned with the way that the new version deals with client sites upon upgrade. With his latest upgrade (version 4.5.0), he added additional functionality (which is nice), but didn't address a core issue. With a previous version, he added a prefix to his shortcodes [su_] to differentiate his shortcodes from the native theme shortcodes. In the newest upgrade, he made that prefix an option that you could choose (actually you could choose any prefix), but then removed the previously defaulted prefix from the plugin, so the "su_" shortcodes no longer work. To fix the problem created by the upgrade, you simply do the following: Log into your admin panel Click the "Shortcodes -- Settings" tab Click the "Settings" tab at the top of the page Enter "su_" into the custom prefix section (see image below) After entering that text, click 'Save' and the site should be working again. If you found this helpful, please share and also leave us a quick note below.

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Retaining mobile consumers in your retailer this getaway year

November 21, 2012 Elena Anderson is executive director of solution line management for IBMs enterprise marketing and advertising management group By Elana Anderson Permit us experience it: it is no extended a concern that buyers will adopt mobile as an interaction and transaction channel. In excess of the previous 12 months, mobile has verified itself to be a viable medium that will engage in an progressively widespread part this 12 months and in potential a long time. Scenario in stage: mobile retail is poised to set data this forthcoming getaway purchasing year, with 20 percent of all on the internet product sales getting performed by means of a mobile unit. Mums the word Regardless of whether it is a tablet, an iPhone or an Android unit, buyers will make a lot more purchases than ever just before by means of their mobile units, undoubtedly aiding to proliferate the notion of couch commerce. It is one thing we as marketers want to embrace by generating it less difficult and less difficult for consumers to engage manufacturers by means of mobile units although they are carrying out other issues this sort of as observing television. But the progress of mobile interaction is getting driven by significantly a lot more than just couch commerce it is about usefulness, performance and accessibility. Hey, I am a functioning mom and I devote a good deal of time on the road, so if I am sitting in an airport lounge and can switch on my iPad and knock numerous things off of my getaway listing, then that is what I am seeking for. And that identical want for usefulness, performance and accessibility does not stop when I get residence. It also applies to my in-retailer purchasing trips. But some of the a lot more standard bricks-and-mortar suppliers I discuss to are overly wary of mobile and hesitant to bridge ecommerce mobile initiatives with the in-retailer expertise. In addition, they are practically defeatist with regards to the efforts of their ecommerce pure-engage in opponents to change their retailers into pricey showrooms. These suppliers want to embrace mobile or they will be left driving. Scenario in stage: at present four in 10 smartphone end users lookup for an item in a retailer. As a end result, marketers want to locate a way to coordinate among the in-retailer and mobile channels to preserve consumers in the aisle and close the sale. Reasonable comparison 1st issues 1st marketers need to acknowledge that buyers will be making use of their mobile units to price tag-examine in retailer. I am telling you now, resistance is futile if price tag is their determination, they will do it except if you acquire their mobile unit at the door which, of training course, is not an alternative. Why? As, I mentioned just before, it is about usefulness, performance, accessibility to a lot more details. As an alternative of battling the craze, suppliers must embrace it and change it in their favor. How? 1st consider to realize what your consumers are seeking to accomplish when they are in your retailer and making use of their unit. Then, make it straightforward for them to attain individuals issues by offering them an application or letting them scan a QR code that drills down to the functions they are searching for: a lot more detail about the solution, comparisons, evaluations and instantaneous obtain. Suppliers who do this will preserve their consumers in their retailer and boost the likelihood of obtain. Also, bear in mind that, at the stop of the day, it is crucial to define your mobile method inside of the context of your broader presence. It is not adequate to feel about mobile as just a new channel that will drive transactions it is crucial to feel about how mobile can drive synergy with your existing interaction channels. Make it straightforward for your client to accessibility to new details on their mobile unit in-retailer, so make investments in a seamless, mobile edition of your web site. It is also crucial to bear in mind that your client could be interacting with you by way of an iPhone app a single minute and by means of your Net web site, cellphone channel or retailer the up coming. Subsequently, your mobile method wants to get these aspects into consideration as effectively as the corresponding engineering and engineering integration implication. Eventually, this implies that executing on your mobile method needs alignment among marketing and advertising and IT. Combining the client and marketing and advertising knowledge of the chief marketing and advertising officer and the engineering and implementation knowledge of the chief details officer will aid to make certain a clean transition among your mobile medium and other interaction channels. SO, Listed here IS to a fantastic getaway getting year for you and your consumers. If you are previously investing in mobile, get a minute to decide regardless of whether you are leveraging it to drive the types of cross-channel synergy that I have outlined listed here. If not, what methods can you get now to do just that? For individuals who are not investing in mobile right now, phase back and reconsider. Bear in mind, I am possibly sitting in an airport lounge somewhere making an attempt to tick a handful of a lot more things off my getaway purchasing listing and you can bet I will have my unit with me when I am purchasing in-retailer, also. Elana Anderson is executive director of cross-channel marketing and advertising answers for IBMs enterprise marketing and advertising management group.
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