Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Social media follow Hurricane Sandy's destructive path up the East Coast

Social media follow Hurricane Sandy's destructive path up the East Coast | Harris Social Media | Scoop.it

Social media is becoming increasingly important in helping people cope with natural disasters: Twitter, Facebook and Instagram are how many Americans are keeping in touch and keeping up with superstorm Sandy. The social media spread news, photos and personal updates.

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Hurricane Sandy: View From Above with the Sandy Cam

Hurricane Sandy: View From Above with the Sandy Cam | Harris Social Media | Scoop.it

Track the FRankenstorm as it happens with the NYT Sandy Cam, watching the hurricane from the 51st floor of the New York Times building.

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Online Ad Survey: Most U.S. Consumers “Annoyed” By Online Ads; Prefer TV Ads To Online; Want Social Media Dislike Button; And Reckon Most Marketing Is “A Bunch Of B.S.” | TechCrunch

Online Ad Survey: Most U.S. Consumers “Annoyed” By Online Ads; Prefer TV Ads To Online; Want Social Media Dislike Button; And Reckon Most Marketing Is “A Bunch Of B.S.” | TechCrunch | Harris Social Media | Scoop.it
An Adobe poll of 1,250 U.S. consumers and marketers' views on online advertising makes amusing reading at times -- more than half agreed that 'most marketing is a bunch of B.S.'.
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In Mobile World, Tech Giants Scramble to Get Up to Speed

In Mobile World, Tech Giants Scramble to Get Up to Speed | Harris Social Media | Scoop.it

Mobile is the future and an essential part of any marketing strategy: Companies like Google, Microsoft and Intel are scrambling to reinvent their businesses now that the old model — a customer sitting at a PC — no longer applies.

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Tips for Women in a Male World

Tips for Women in a Male World | Harris Social Media | Scoop.it
It's imperative to establish yourself as an intelligent, no-nonsense employee in a male-dominated industry. Here are ways to navigate a mostly male office.
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Brands Struggle in Mobile

Brands Struggle in Mobile | Harris Social Media | Scoop.it

Mobile is the future of online, but even big companies are having trouble wrapping around the medium: "According to CMO Council, mobile hasn't won a seat at the table yet at the majority of big brands..."

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A Gorgeous Exploration Of The New Visual Language Of Sustainability

A Gorgeous Exploration Of The New Visual Language Of Sustainability | Harris Social Media | Scoop.it

"Cause and Effect examines how one of the most important breakthroughs for the environmental movement might just be its packaging."

For all its good intentions, the environmental movement has historically been plagued by aesthetic ineptitude.

Those who’ve worked tirelessly to conserve resources, reduce our dependency on fossil fuels, and fight on behalf of environments that can’t fight for themselves have often seen their causes suffer for the simple reason that their marketing was historically less potent than, well, real marketing...

Read more: http://www.fastcoexist.com/1680671/a-gorgeous-exploration-of-the-new-visual-language-of-sustainability#1


Via PAT NOVAK
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Why aren't more business leaders online?

Why aren't more business leaders online? | Harris Social Media | Scoop.it

LinkedIn article by Richard Branson: Anyone who thinks new technology isn’t going to keep changing the world has got their head in the sand.

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10 Common Sense Social Media Marketing ‘Don’ts’ Some Brands ‘Do’ | Business 2 Community

10 Common Sense Social Media Marketing ‘Don’ts’ Some Brands ‘Do’ | Business 2 Community | Harris Social Media | Scoop.it

Do's and don'ts are a good place to start your thinking about social marketing: So much of social media marketing is common sense. But so many brands make the same common sense mistakes over and over again.

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Twitter Offering $100 To Get Users To Advertise

Twitter Offering $100 To Get Users To Advertise | Harris Social Media | Scoop.it
This email arrived in my In box just a few moments ago: As you can plainly see, Twitter has started offering users $100 in an effort to encourage more advertising sign-ups.
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Online Advertising Spend Converging With Print Levels In U.S.

Online Advertising Spend Converging With Print Levels In U.S. | Harris Social Media | Scoop.it
They've been on the rise for a couple of years now, but projected figures from the Interactive Advertising Bureau claim that online ad spend will, by the end of this year, be greater than that of its print counterpart.
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How to Use Social Media to Close More Deals without Being a Pushy Salesperson – Infographic

How to Use Social Media to Close More Deals without Being a Pushy Salesperson – Infographic | Harris Social Media | Scoop.it
The days of being able to close on most sales transactions with the style of a pushy used car salesman, are gone. Here are 3 steps to using social media to win more business without being annoying.
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Game Developers Power-Up their Marketing Weapons - Forbes

Game Developers Power-Up their Marketing Weapons - Forbes | Harris Social Media | Scoop.it

"Talk about running with a crowd. There are now 700,000 apps available to Apple users and close to 550,000 for Android."

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Mobile ad spend figures are a wake-up call to travel and retail businesses

Mobile ad spend figures are a wake-up call to travel and retail businesses | Harris Social Media | Scoop.it

Businesses need to wake up to the potential of mobile devices: The explosion in popularity of smartphones, tablets and the app revolution has fuelled a more than doubling in mobile advertising to £500m this year – just four years after the sector struggled to attract £25m.

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The Apple-ization Of Microsoft

The Apple-ization Of Microsoft | Harris Social Media | Scoop.it

Microsoft has a history of following Apple's innovative lead: As Microsoft prepares to launch Windows 8, the hardware world faces a big question. Is going it alone exactly what Microsoft wants?

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Photos reveal why the iPad Mini matters: People will hold it with one hand—like a Kindle

Photos reveal why the iPad Mini matters: People will hold it with one hand—like a Kindle | Harris Social Media | Scoop.it
Apple and Amazon are finally in direct competition over hardware. The iPad Mini, unveiled today by Apple, is close enough in size, weight, and price to Amazon's Kindle Fire for consumers to consider the devices head-to-head.
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How to Measure Social Media ROI

Worried about how you get bang for your buck with social media? Join Dr. Natalie Petouhoff for a 3-part mini series designed to help you prove how social media can affect the bottom line today - and how customer service can contribute to the social media strategy that sets up your company for success in the future.

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It’s Official: Using Twitter Makes Students More Engaged | Edudemic

It’s Official: Using Twitter Makes Students More Engaged | Edudemic | Harris Social Media | Scoop.it

Of course, we at Harris Social Medai love Twitter, but now we know it even helps college students get better grades! "...college students who tweet as part of their instruction are more engaged with the course content, the teacher, other students, and they have higher grades."

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How an avid gamer is helping UnitedHealth cut costs, make members healthier

How an avid gamer is helping UnitedHealth cut costs, make members healthier | Harris Social Media | Scoop.it

Gamification will be a key business strategy for many sectors: Arrianne Hoyland, 33, likely didn’t imagine that her passion for video games would one day find an outlet in her profession.And yet that is exactly what happened at her corporate IT job at health insurance company UnitedHealth Group.

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Courses and workshops | Guardian Masterclasses | The Guardian

Courses and workshops | Guardian Masterclasses | The Guardian | Harris Social Media | Scoop.it

Are you content-challenged? Sign up for Guardian Masterclasses, free online or paid in-person: Browse Guardian Masterclasses for a wide selection of courses and workshops designed to educate and increase your skills.

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Only 6% of Fans Engage With a Brand's Facebook Page [STUDY]

Only 6% of Fans Engage With a Brand's Facebook Page [STUDY] | Harris Social Media | Scoop.it

There's more to a successful Facebook page than just the total number of likes. Big brands like to tout the number of fans they have on Facebook, but a new study suggests they may want to start focusing more on the core audience who actually engage with their Page.

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Finding Social Media's Most Influential Influencers

Finding Social Media's Most Influential Influencers | Harris Social Media | Scoop.it

Influencers should be a central part of any social strategy.

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Pinterest Users Can Now Block, Report Accounts

Pinterest Users Can Now Block, Report Accounts | Harris Social Media | Scoop.it
Marketers that are active on Pinterest may want to tread a little more carefully now, thanks to a couple new features that Pinterest is rolling out this week. Pinterest users now have the ability to block and/or report others at the account level.
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Biodiversity Stamp Design (Pinterest)

Biodiversity Stamp Design (Pinterest) | Harris Social Media | Scoop.it
Biodiversity Stamp Design. It's wonderful to see the Brits understand the biodiversity crisis. These aren't official stamps, but award-winning designs by Amy Rodchester.
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Design for Complexity: The Hidden Power of Networks

Design for Complexity: The Hidden Power of Networks | Harris Social Media | Scoop.it

At the outset of network science a key question was raised: are networks random? If so, all nodes would be more or less similar to each other. But that is not the case. The reality is that certain nodes have more connections than others and play the role of hubs.

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