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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Got Customer Loyalty? Forrester Report Looks at Today's Tools

Got Customer Loyalty? Forrester Report Looks at Today's Tools | Harris Social Media | Scoop.it
Sure, customers can be loyal to brands they like. But how effective are the current and developing loyalty tools in creating a stronger relationship with a brand? A new report from Forrester Research attempts to point the way toward Loyalty 2.0. .
Roger Harris's insight:

Not all loyalty programs are created equally. Nor do they succeed equally. This graphic from Forrester Research illustrates which loyalty tools are most cost-effective, and the time frame for their growth.

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10 Insights Into the State of Social Media in 2012

10 Insights Into the State of Social Media in 2012 | Harris Social Media | Scoop.it
The smart phone is changing how we use and consume information. Add a dose of social media obsession and you have two powerful forces that are transforming everything.

Via Kamal Bennani, Laurens ten Hagen
Roger Harris's insight:

If your business can use images to tell a story, Pinterest is a great way to reach new audiences.

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Lady Gaga Stripped Of Millions Of YouTube Views

Lady Gaga Stripped Of Millions Of YouTube Views | Harris Social Media | Scoop.it
Lady Gaga has been stripped of 156 million YouTube views after the site cleared out stats it deemed dummied up by hackers and viewcount generators.
Roger Harris's insight:

We're not a big fan of Lady Gaga, but this shows that Google penalizes those who try to game their system (i.e., you need to play by the rules).

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Google+ outranks Twitter as no. 2 social network after Facebook

Google+ outranks Twitter as no. 2 social network after Facebook | Harris Social Media | Scoop.it
Nobody can hold a candle to Facebook when it comes to the title of ginormous social network. So the battle shifts to the number two spot.
Roger Harris's insight:

This is big news. Remember what happened to MySpace. Yes, the same could happen to Facebook -- so don't put all your eggs in one basket! We've been bullish on Google+ for a while. You are on Google+ aren't you?

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The four Ps of content marketing - Econsultancy (blog)

The four Ps of content marketing - Econsultancy (blog) | Harris Social Media | Scoop.it
Econsultancy (blog)
The four Ps of content marketing
Econsultancy (blog)
Content marketing is everywhere.
Roger Harris's insight:

Content marketing is the new SEO, so marketers need to understand how this approach integrates with their overall business strategy.

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Harris Social Media | LinkedIn

Harris Social Media | LinkedIn | Harris Social Media | Scoop.it
Welcome to the company profile of Harris Social Media on LinkedIn. Harris Social Media helps businesses connect.

We develop and implement strategies to help...
Roger Harris's insight:

Our page on LinkedIn offers news, updates, opinions and insights on need-to-know social media topics.

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11 Simple Conversion Strategies Many Product Pages Fail To Incorporate

11 Simple Conversion Strategies Many Product Pages Fail To Incorporate | Harris Social Media | Scoop.it
Every e-commerce operation relies on the ability of its website to sell their products. Without the ability to have salespeople roaming the floor asking customers, May I help you?, businesses rely on the their website to sell, sell, sell.
Roger Harris's insight:

Does your site have trouble converting? Here are some ideas why.

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Content marketing and SEO: how will they evolve in the future?

Content marketing and SEO: how will they evolve in the future? | Harris Social Media | Scoop.it
Google's continuing moves to penalise marketers ‘chasing the algorithm’, and to reward those who produce useful and valuable content, is one of the principal reasons why content marketing has emerged as a hot topic over the past 18 months.
Roger Harris's insight:

If you have any uncertainty about the need for a sound content marketing strategy, this article will lay your doubts to rest.

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Facebook Graph Search: Noisier And Nosier Than Ever

Facebook Graph Search: Noisier And Nosier Than Ever | Harris Social Media | Scoop.it
Facebook gets more intrusive. I think it's time to make a clean break - forever.
Roger Harris's insight:

This article highlights reasons we are slightly bearish on Facebook and why we remind our clients that Facebook isn't the only game in town. 

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Our Top Predictions for Facebook's Secret January 15th Announcement

Our Top Predictions for Facebook's Secret January 15th Announcement | Harris Social Media | Scoop.it
Read through some predictions about what Facebook's pending announcement might be.
Roger Harris's insight:

What will Facebook's next move be? Facebook wants to think it is Apple, but it behaves more like Microsoft.

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Plus-One This: Proof That Google Plus Will Prevail

Plus-One This: Proof That Google Plus Will Prevail | Harris Social Media | Scoop.it
Remember when Google Plus “flopped"? Well, it didn’t.
Roger Harris's insight:

Does your social strategy include Google Plus? If not, it should. 

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2013 Prediction: Your Social Media Team Will Add a Dedicated Content Strategist

2013 Prediction: Your Social Media Team Will Add a Dedicated Content Strategist | Harris Social Media | Scoop.it
The pressure to produce content that works has never been higher, and it's more necessary than ever to "fail fast," because the next shot at your audience is often just minutes or hours away.
Roger Harris's insight:

Without a coordinated content strategy you are relying on chance for your social media efforts to succeed.

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The Facebook Photo Size Cheat Sheet

The Facebook Photo Size Cheat Sheet | Harris Social Media | Scoop.it

Want to optimize your Facebook presence? Do you know the size of your shoes? If you are a Page admin, you should also know the size of your Cover photo, Profile picture or Highlighted posts by heart. Contact Harris Social Media for help!

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Pinterest's Retail Problem

Pinterest's Retail Problem | Harris Social Media | Scoop.it
As more shoppers use the online scrapbook to showcase brands, retailers struggle to keep pace
Roger Harris's insight:

"The problem is, a good number of H&M’s popular pins feature dead links—an increasing problem for retailers, said Curalate." The moral of this story is that if you are engaging in social platforms, you need to have an underlying strategy.

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Twitter: hackers may have stolen passwords of 250,000 users

Twitter: hackers may have stolen passwords of 250,000 users | Harris Social Media | Scoop.it
A quarter of a million Twitter users may have had their passwords and email addresses stolen by hackers, the social networking site has warned.
Roger Harris's insight:

The golden rule of online security - don't use the same password for everything!

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Everything You Wanted to Know About Facebook Groups

Everything You Wanted to Know About Facebook Groups | Harris Social Media | Scoop.it
Knowing the ins and outs of Facebook Groups can be difficult. Here's a walkthrough of the basics for creating, joining and leaving groups.
Roger Harris's insight:

Facebook groups are an underutilized but useful way of building a community around a cause or a topic. If it's properly managed, a group may get more traction than a brand page

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Facebook cuts off Vine; are social networks killing the social web? | Digital Trends

Facebook cuts off Vine; are social networks killing the social web? | Digital Trends | Harris Social Media | Scoop.it
One day old app Vine has lost Facebook privileges, and it's only the latest bout of social network unfriendliness that's making it hard to share content.
Roger Harris's insight:

Are social networks are ruining social networks? We help our clients stay ahead of the mind-warping pace of social media change...

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5 Content Marketing Trends for 2013 You Haven't Heard Yet | ClickZ

5 Content Marketing Trends for 2013 You Haven't Heard Yet | ClickZ | Harris Social Media | Scoop.it
Five content marketing trends that speak to the continual drive toward developing quality content on the independent web.
Roger Harris's insight:

Important trends you need to know about to stay a step ahead of the competition. 

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Gamification: The Hard Truths

Gamification: The Hard Truths | Harris Social Media | Scoop.it
Gamification -- or the use of game, loyalty and economic concepts to engage consumers and employees -- has its fair share of detractors. But good criticism should be grounded in facts and a shared desire to make the world a better place.
Roger Harris's insight:

Is gamification part of your game plan? It should be. As this article points out: "What gamification's detractors often ignore is that the industry is delivering tangible results."

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6 Ways Social Media Marketing Is Changing (For the Better)

6 Ways Social Media Marketing Is Changing (For the Better) | Harris Social Media | Scoop.it
Six trends that are changing the way we use social media in marketing and sales.
Roger Harris's insight:

Key pointers fpr understand trends in social media marketing.

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Go disrupt a goliath!

Go disrupt a goliath! | Harris Social Media | Scoop.it
As I write this, Industries across the world are undergoing spectacular transformation as the software and the Internet disrupt incumbents at a pace never ever seen before. Yesterday’s titans
Roger Harris's insight:

To keep your business lean and nimble you need to understand the role of technology in moving the goal posts - every day.

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Facebook testing $100 fee to mail Mark Zuckerberg • The Register

Roger Harris's insight:

Maybe not the best way to monetize Facebook...

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7 social networks to watch in 2013

7 social networks to watch in 2013 | Harris Social Media | Scoop.it
The next Instagram? It may be one of these.
Roger Harris's insight:

Don't miss out on these! You want to be ahead of the social media curve and therefore a step ahead of your competition.

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TNW Academy presents: Gamification principles and practices

TNW Academy presents: Gamification principles and practices | Harris Social Media | Scoop.it
Gamification is the process of using game mechanics and game thinking to engage users and to solve problems. In this live interactive class Gabe Zichermann, chair of the Gamification ...
Roger Harris's insight:

Gamification is an essential component that should be integrated into social strategy,

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Facebook Responds to Anger Over Proposed Instagram Changes

Facebook Responds to Anger Over Proposed Instagram Changes | Harris Social Media | Scoop.it
Instagram users have been complaining about Facebook’s plan to build advertising into the service. In response, the company said it would make changes to the plan.
Roger Harris's insight:

Facebook's heavy handedness could kill the golden goose before it lays any eggs.

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