Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Social media and e-commerce come together in social commerce

Social media and e-commerce come together in social commerce | Harris Social Media | Scoop.it
Hiroshi Mikitani, founder and CEO of Rakuten , the largest e-commerce site in Japan and among the ...
Roger Harris's insight:

Social media and ecommerce are merging into a seamless user shopping experience. What does this mean for the future of traditional ecommerce?

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Join Harris Social Media for news, updates and info on Google+

Join Harris Social Media for news, updates and info on Google+ | Harris Social Media | Scoop.it
Harris Social Media LLC - Helping Businesses Connect - At Harris Social Media, I help businesses connect.
Roger Harris's insight:

But wait, there's more. There always is! So if you want to get the best and latest news, insight and commentary on social media, content marketing and communications strategy, add us to your circles on Google Plus.

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What Facebook’s New News Feed Means for your Marketing Strategy

What Facebook’s New News Feed Means for your Marketing Strategy | Harris Social Media | Scoop.it
On March 7th, 2013 Facebook announced it’s biggest change in News Feeds to date, calling it the “best personalized newspaper in the world.” We took a look at how this change will affect social marketers and how you can make it work best for you.
Roger Harris's insight:

The fast pace of social media change demands that you have an effective strategy to take advantage and to stay ahead of competitors.

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Google+ YouTube Adoption Across 3 out of 4 Top 100 Global Brands

Google+ YouTube Adoption Across 3 out of 4 Top 100 Global Brands | Harris Social Media | Scoop.it
Google+ is poised for major growth with 3 out of 4 top 100 brands on the network. With 85% adoption, YouTube is a hit among marketers. Together, Google+ and YouTube make Google a search and social media powerhouse.
Roger Harris's insight:

It's just as important for brands to have a presence on Google+ as it is on Facebook. If a business has any video resources at all, it should also be on YouTube.

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Five brands that reaped rewards after adopting responsive design

Five brands that reaped rewards after adopting responsive design | Harris Social Media | Scoop.it
Responsive design is often touted as the future of web design based on little more than a vague sense that it makes websites more user-friendly and looks very cool.
Roger Harris's insight:

If you are planning a redesign of your website, you'll need to adopt a responsive design. If your website is not responsive, you'll have to plan a redesign.

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How effective is M&S's use of QR codes?

How effective is M&S's use of QR codes? | Harris Social Media | Scoop.it
In digital marketing terms QR codes seem to have been around for ages, yet it’s still much easier to find examples of brands using the technology badly than it is to highlight instances that deliver a decent user experience.
Roger Harris's insight:

How can marketers use the new technology is illustrated in this example by UK retailer Marks & Spencer.

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Your Next Computer Will Live on Your Arm

Your Next Computer Will Live on Your Arm | Harris Social Media | Scoop.it
Forget about robots rising up against humans for world domination.
Roger Harris's insight:

Wearable computers are on their way, coming to a store near you.

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Brands: Please Stop Trying to Start Conversations On Twitter

Brands: Please Stop Trying to Start Conversations On Twitter | Harris Social Media | Scoop.it
brands need to lean that twitter is not about them, its about current events and pop culture--things people are interested in.
Roger Harris's insight:

Think about it. Social media is not advertising. Social media is relationship-building. 

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How Social Media Is Making Over the Fashion Industry - INFOGRAPHIC

If you have followed fashion over the past two years, you probably already know that the industry and social media are a match made in heaven. We have seen many firsts in social presentations, including a collection debuted exclusively via Pinterest. We have put together this infographic that displays just how much social media is catching on within the fashion community.

Roger Harris's insight:

If you're a fashionista, or just follow fashion trends, you need to strut your stuff on the social media runway.

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An infographic on infographics: The importance of creative marketing | SMI

An infographic on infographics: The importance of creative marketing | SMI | Harris Social Media | Scoop.it
An infographic exploring the immense marketing benefits of infographics. Infoception, if you will.
Roger Harris's insight:

Infographics need to be an element in your marketing strategy.

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Websites don’t kill newspapers, people kill newspapers.Scoop.it

Websites don’t kill newspapers, people kill newspapers.Scoop.it | Harris Social Media | Scoop.it
.The newspaper. One of the most sacred institutions of the publishing world and one of its oldest, most respected methods of knowledge gathering and collection of popular opinion, dating all the way back to the first printing presses ever created.
Roger Harris's insight:

The end of the newspaper is nigh! Well maybe not, but it is true that many papers are going out of business, or at the least having to drastically overhaul their business model. 

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Snapchat, a Growing App, Lets You See It, Then You Don’t

Snapchat, a Growing App, Lets You See It, Then You Don’t | Harris Social Media | Scoop.it
The photos and messages sent through an app called Snapchat vanish in seconds. And that disappearing act has made the tiny start-up a technology hit.
Roger Harris's insight:

This could be a gamechanger for the big social networks.

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7 Tips for Making Your Blog a Content Marketing Magnet

7 Tips for Making Your Blog a Content Marketing Magnet | Harris Social Media | Scoop.it
Blogging strategy: Here's how to make your blog an accountable part your content marketing plan and what you need to achieve this.
Roger Harris's insight:

Content marketing is the new core of any online marketing strategy today. 

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Marketing to Women: Why Content Marketing Is the Best Strategy

Marketing to Women: Why Content Marketing Is the Best Strategy | Harris Social Media | Scoop.it
90% of women feel like marketers don’t understand the needs of the female demographic when marketing to women. Pink doesn't equal sales. Here's why.
Roger Harris's insight:

If woman are a target demographic for your product or service, content marketing has to be your strategic focus.

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Blogs Beat Social Networks for Driving Purchases

Blogs Beat Social Networks for Driving Purchases | Harris Social Media | Scoop.it
Social Media - Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on ...
Roger Harris's insight:

If you are in retail you need to include blogs and bloggers in your social strategy.

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A Quick-and-Dirty Social Media Analysis That Won't Cost You a Dime

A Quick-and-Dirty Social Media Analysis That Won't Cost You a Dime | Harris Social Media | Scoop.it

Social media is full of numbers, but most of the time we don't use them in any actionable way. The reason is simple: Social metrics are often too complicated to understand, and they provide few clues on how we can improve our success.

Roger Harris's insight:

If you are challenged by how to translate social media metrics into action items, here are some good tips.

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Opportunity through enterprise

Opportunity through enterprise | Harris Social Media | Scoop.it
The Commonwealth has been the gateway to opportunity for us, and can be for every single business out there...
Roger Harris's insight:

"You don’t need business degrees or vast experience to begin a business: you need a great idea." - Richard Branson

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Is The Google+ "Spam-Free" Sign-In Really That Different From Facebook?

Is The Google+ "Spam-Free" Sign-In Really That Different From Facebook? | Harris Social Media | Scoop.it
Google is promising that its new Google+ Sign-In is a way to avoid all that “social spam” that unnamed other services (cough, Facebook) “spray” into your social timeline. Hey, I know Facebook can get aggressive.
Roger Harris's insight:

Avoid unslightly spam... Well for while anyway.

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ISPs Now Monitoring for Copyright Infringement

ISPs Now Monitoring for Copyright Infringement | Harris Social Media | Scoop.it
The nation's major internet service providers on Monday said they are beginning to roll out an initiative to disrupt internet access for online copyright scofflaws.
Roger Harris's insight:

If you are a content marketer, here's more reason to ensure that your offerings are unique, and do not infringe copyright.

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Watch Out for Google Glasses

Watch Out for Google Glasses | Harris Social Media | Scoop.it
Google Glasses will impact behavior from the moment they arrive.
Roger Harris's insight:

Will Google Glasses be the next big thing, or the next big flop? The new technology, if it takes off, could offer unforseen business opportunities.

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Facebook Reports Bugs in Page Insights Reporting

Facebook Reports Bugs in Page Insights Reporting | Harris Social Media | Scoop.it

This just came in and we want to make sure that you are among the first ones to know! Check out what´s going on with Page Insights and discover how you can get the situation under control.

Roger Harris's insight:

If you provide social media analytics to your clients you want to know how Page Insights bugs may be affecting your data.

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William Shatner Dishes on His Foray Into Social Media - Forbes

William Shatner Dishes on His Foray Into Social Media - Forbes | Harris Social Media | Scoop.it
In recent weeks, William Shatner has emerged as a social media icon of sorts.
Roger Harris's insight:

I guess it's appropriate that the face of Star Trek should be in a leading position in modern communication. Beam me up!

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A snapshot of what users from five social networks looked like in 2012 | Digital Trends

A snapshot of what users from five social networks looked like in 2012 | Digital Trends | Harris Social Media | Scoop.it
Pew studied Facebook, Twitter, Tumblr, Pinterest, and Instagram to get a better look at what types of users were on these social networks in 2012.
Roger Harris's insight:

Enjoy this  tasty snack of statistics tidbits from Pew. It would have been nice to have LinkedIn and Google+ for the main course.

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In Marketing, People Are Not Numbers

In Marketing, People Are Not Numbers | Harris Social Media | Scoop.it


For marketers, there was much to like about the broadcast era.

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Yes. Social media is not a marketers paradise. Imagine it is more like a main street. There are stores and coffee shops and cocktail bars. If you want your store or coffee shop to stand out, you want to provide an ambience for what people want to do most, whether it is shop for clothes or drink coffee and chat.

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Google+ Pages Can Now Follow Anyone

Google+ Pages Can Now Follow Anyone | Harris Social Media | Scoop.it
Since the beginning of Google+ Pages, Pages have not had the ability to follow users unless they follow the Page first. Then if the user unfollowed the Page, the Page automatically unfollowed the user as well.
Roger Harris's insight:

We have been recommending that brands establish a presence on Google Plus. Here's another reason why.

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