Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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The Future Of Mobile-Social Could Spell The End For Social Networks

Because of Google I/O, this was a momentous week for those of us who are watching the rapid transition that is taking place from desktop computing to mobile, and particularly for those focused on mobile-social as I am because of my job at just.me. 

Roger Harris's insight:

Got mobile? If you have an online presence (which you do, right?) then you will need to optimize for mobile, just as you optimized for search, then social -- now it's mobile.

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9 social media mistakes your business must avoid

9 social media mistakes your business must avoid | Harris Social Media | Scoop.it
The Guardian 9 social media mistakes your business must avoid PCWorld Social media has been a boon for businesses small and large, but it's also becoming a minefield for those unable to manage the increasing complexities of the run-and-gun nature...
Roger Harris's insight:

There are a lot more than nine mistakes! And moreover, do you have protocols for what to do when mistakes are made? 

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Why Big Data Marketing Needs To Get A Whole Lot Bigger - Forbes

Why Big Data Marketing Needs To Get A Whole Lot Bigger - Forbes | Harris Social Media | Scoop.it


In the old days, marketers sought to identify a target consumer and then would spend millions to catch her at the right time, in the right place, with the right message.

Roger Harris's insight:

New data, big data. Both these usher in a new era for marketers. Now marketers can use number crunching to laser focus ad dollar spend. But too few marketers have the statistical and analytical chops to be truly effective...

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Facebook Vs Twitter

Facebook Vs Twitter | Harris Social Media | Scoop.it
Who will win the great social media war?
Roger Harris's insight:

Facebook versus Twitter? It's not a question of winning. They serve different purposes and different audiences.

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Making your content go primetime

Making your content go primetime | Harris Social Media | Scoop.it
We all get excited when we have something new to show off, making sure everyone notices and mentions the haircut you've just paid a small fortune for, or strategically leaving your shiny new phone on the corner of your desk so everyone who passes...
Roger Harris's insight:

How do you manage your content? Good question here addressed in this useful article.

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Five good and four bad examples of brands using Twitter

Five good and four bad examples of brands using Twitter | Harris Social Media | Scoop.it
Twitter is a brilliant tool for communicating with consumers and when used effectively can be a great way of building customer loyalty.
Roger Harris's insight:

This article for insight on how to use Twitter to promote your brand.

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Chinese Censorship of Twitter-Style Social Networks Weibo, Tencent, and Sina Offers Clues to Government Plans

Chinese Censorship of Twitter-Style Social Networks Weibo, Tencent, and Sina Offers Clues to Government Plans | Harris Social Media | Scoop.it
What gets removed from China’s social networks shows how censorship strategies are advancing, and can even hint at the government’s plans.
Roger Harris's insight:

What China allows to pass through its social media filters reveals what the country's leaders are thinking.

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Bing: More Than 50% Of Searchers Click The First Result; 75% Click On Deep Links Result

Bing: More Than 50% Of Searchers Click The First Result; 75% Click On Deep Links Result | Harris Social Media | Scoop.it
The value of ranking first on a search results page is no secret, but today Bing is putting some hard numbers on it: More than 50 percent of Bing users click the first result, and more than 75 percent click there if the first result includes Bing’s...
Roger Harris's insight:

Your search strategy should ensure you are placing at least on the first page of results for your keywords.

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Five Ways to Improve Your Enterprise Social Networking Strategy | PCWorld

Five Ways to Improve Your Enterprise Social Networking Strategy | PCWorld | Harris Social Media | Scoop.it
Enterprise social networking software, which offers social media capabilities adapted for workplace collaboration like employee profiles, activity streams, microblogging and document sharing, has evolved from a...
Roger Harris's insight:

Big companies need to consider their internal social networking function as well as using social media as a marketing tool.

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11 valuable Google Analytics advanced segments

11 valuable Google Analytics advanced segments | Harris Social Media | Scoop.it
Along with custom reports (and sometiimes in conjunction with them), custom advanced segments are a great way of gaining extra insight and value from your Google Analytics account.
Roger Harris's insight:

If you are using Google Analytics to optimize for search, you will find this article invaluable!

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Are all your social media eggs in one basket? - The risk of focusing just on Facebook or Twitter

Are all your social media eggs in one basket? - The risk of focusing just on Facebook or Twitter | Harris Social Media | Scoop.it


If you are focused just on one or two social media channels, such as Facebook or Twitter, you need to rethink your approach.

 

Roger Harris's insight:

If you're reading this on Scoop.it, chances are you are spreading your social media risk. Here's my blog article on why you should!

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10 charities and how they use Pinterest

10 charities and how they use Pinterest | Harris Social Media | Scoop.it
Much of the work we do on the Econsultancy blog focuses on major consumer brands and how they use various marketing channels, but we occasionally get asked why we rarely mention charities.
Roger Harris's insight:

If you are a charity and have a compelling story that can be told in pictures, Pinterest is a must.

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Google's brilliant ploy to get people to pay for testing Google Glass

Google's brilliant ploy to get people to pay for testing Google Glass | Harris Social Media | Scoop.it

As a technophile and early adopter, I am as excited as anyone else by the prospect of trying Google Glass, the newaugmented reality device coming from Google in the coming months....

Roger Harris's insight:

In this article, I suggest that Google is applying a software testing model to their new hardware

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Google+ Redesign | Big Data and Photos | SmartData Collective

Google+ Redesign | Big Data and Photos | SmartData Collective | Harris Social Media | Scoop.it
Data analytics and design are being integrated together with the Google+ redesign, but will it be enough for us to add another social network into our lives?
Roger Harris's insight:

You need to keep up-to-speed on Google+. Here's a review of the rationale behind the latest redesign.

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Lessons in approaching the B2B market using social media

Lessons in approaching the B2B market using social media | Harris Social Media | Scoop.it


Social is inherently not made for business at all. The business to consumer, or brands interacting with consumers on social in general, is a tough nut to crack.

Roger Harris's insight:

Business is about connecting. It's about relationships. Social media helps businesses connect. That's why social marketing is crucial whether your focus is B2C or B2B.

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Which Social Network is Best for B2B Marketing?

Which Social Network is Best for B2B Marketing? | Harris Social Media | Scoop.it
Facebook, Twitter, LinkedIn, Google+, and YouTube all need to be in the toolbox of any serious B2B online marketer, but investing wholly in one of these social network will greatly help any B2B marketer increase his or her bottom line.
Roger Harris's insight:

Does your business rely on B2B? If so, you need to consider which social networks to focus your efforts on.

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Taking Advantage of the YouTube Boom!

Taking Advantage of the YouTube Boom! | Harris Social Media | Scoop.it
This week it was reported that YouTube attracts one billion unique visitors and over six billion views per month. We take a look at the top performing brands.
Roger Harris's insight:

If video isn't in your social strategy, you should start thinking about it - fast!

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The Evolution of Facebook Marketing - Ignite Social Media

The Evolution of Facebook Marketing webinar with Jim Tobin and Erica McClenney of Expion.
Roger Harris's insight:

Interesting overview of Facebook Marketing from Ignite CEO Jim Tobin.

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Social Media Monitoring in a Post Google Reader World with Netvibes [PODCAST] | Social Media Today

Social Media Monitoring in a Post Google Reader World with Netvibes [PODCAST] | Social Media Today | Harris Social Media | Scoop.it
Roger Harris's insight:

If you use Google Reader to monitor social media mentions, you might find this podcast useful.

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Why Facebook is blue: The science of colors in marketing

Why Facebook is blue: The science of colors in marketing | Harris Social Media | Scoop.it
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
Roger Harris's insight:

Do you consider color in your marketing design?

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"12 Hours of Separation" Connect Individuals On Social Networks

"12 Hours of Separation" Connect Individuals On Social Networks | Harris Social Media | Scoop.it
Social networks can be used to track random individuals in just 12 hours, provided the right incentives are on offer, say computer scientists
Roger Harris's insight:

You've heard of the Kevin Bacon seven degrees of separation idea. Here's a take from MIT that quantifies the degrees of separation by time as well as numbers of people.

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Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic]

Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic] | Harris Social Media | Scoop.it
Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends - and brands.
Roger Harris's insight:

Even if you don't have photos, a graphic workflow can still be a way to engage Pinterest users.

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Facebook 'Home' Will Be Great for Ad Data, but Bad for Brand and Media Apps

Facebook 'Home' Will Be Great for Ad Data, but Bad for Brand and Media Apps | Harris Social Media | Scoop.it
Weaker app presence for brands, and stronger data for Facebook.
Roger Harris's insight:

Facebook Home offers a new opportunity for brands to enter the mobile ad space, but it may also limit the scope for brands to develop a strong presence on mobile.

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[Infographic] Social Media Explained (With Coffee)

[Infographic] Social Media Explained (With Coffee) | Harris Social Media | Scoop.it

I was inspired by the viral image of the white board and donut analogy... I wanted to share something prettier than a white board... and I li... (RT @_rebeccajackson: Social Media explained with coffee!


Via ThePinkSalmon, Hannah Kramer, Dwight C. Obey
Roger Harris's insight:

Social media and coffee are natural soulmates.

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ThePinkSalmon's comment, April 9, 2013 9:34 AM
It does indeed
Maria Carmen King's curator insight, April 9, 2013 4:59 PM

Very cute and simple.

Laurens ten Hagen's comment, April 10, 2013 4:28 AM
Nice Infographic! Love Coffee...;-)
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Facebook Wants to Know How You Feel With a New Look Status Update

Facebook Wants to Know How You Feel With a New Look Status Update | Harris Social Media | Scoop.it
Rolling out this week on Facebook, people can now express what they're watching, reading, listening to, eating, drinking or how they're basically feeling in status updates.
Roger Harris's insight:

Of course, there will be the usual outcry, but Facebook will have its way in the end. The question is, how will this affect brands' engagement tactics?

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