Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Google+ Turns 2, Rolls Out Redesigned Follow Buttons And Badges, Introduces Badges For Communities

Google+ Turns 2, Rolls Out Redesigned Follow Buttons And Badges, Introduces Badges For Communities | Harris Social Media | Scoop.it

Google+ turned two today. To celebrate, Google’s social network didn’t just dress up Mr. Jingles, but it alsolaunched a redesign of its Google+ plugins for websites, including its Follow, +1 and share buttons, as well as itsbadges for pages and profiles.

Roger Harris's insight:

We're bullish on Google Plus and, so it seems, is Google. The company is evidently investing big in its social platform. It will likely give Facebook a run for its money. 

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Keeping Social Media Marketing Loose & Fun, While Staying on Top of Your Business Game

Keeping Social Media Marketing Loose & Fun, While Staying on Top of Your Business Game | Harris Social Media | Scoop.it

So have you done your update yet? Got your feeds going? How about tagging a few photos? If this language is foreign to you, don’t worry. You probably aren’t in high school or part of an active social network that is working around the clock. You are probably going about your business and bit unaware of all those fancy functions of that new beast known as social media.

Roger Harris's insight:

According to business guru Robert Townsend, "If you're not in business for fun or profit, what the hell are you doing there?" Hopefully, you can be in business for fun and profit. This article helps social media skeptics understand why social media is such an invaluable marketing tool and can even be fun! 

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5 Hashtag Mistakes to Avoid on Social Media - Business 2 Community

5 Hashtag Mistakes to Avoid on Social Media - Business 2 Community | Harris Social Media | Scoop.it
Roger Harris's insight:

#hashtags are a great way to highlight content for search or inclusion in content compilation apps. But you might inadvertently create a hashtag that gives the wrong impression. Here are some easy-to-avoid mis-steps. 

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What brands should know about Tumblr users – infographic

What brands should know about Tumblr users – infographic | Harris Social Media | Scoop.it
GlobalWebIndex infographic demonstrates that brands wishing to target Tumblr users should adapt a cross-platform strategy
Roger Harris's insight:

You need to get Tumblr on your social media radar if you are marketing to teens and 20 somethings. Bear in mind these age groups are moving away from Facebook to Tumblr.

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Marketing Best Practice With Google Plus Business Pages

Marketing Best Practice With Google Plus Business Pages | Harris Social Media | Scoop.it
Roger Harris's insight:

Well, there are some no-brainers here, but the article does emphasize that Google Plus is a must for social media marketing.

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Sharing on Twitter Without Reading Content

Sharing on Twitter Without Reading Content | Harris Social Media | Scoop.it
Last year Dan Zaralla did some research into social sharing, and something fascinating emerged. He discovered that 16% of us regularly retweet content without having read what we’re sharing.
Roger Harris's insight:

It's not really a good idea to share stuff without reading it. If you want to provide quality to your audience, you want to know what you are sharing. Moreover, if you get a response, you want to be able to respond quickly and authoritatively.

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Effective social media analytics

Effective social media analytics | Harris Social Media | Scoop.it
Social media isn't just about collecting Facebook "likes" any more, says Danny Bradbury. The smart money is extracting intelligence from the network.
Roger Harris's insight:

If your social media strategy does not have a strong analytics component, you are missing the point of social marketing.

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Social media malware rising significantly, says McAfee report

Social media malware rising significantly, says McAfee report | Harris Social Media | Scoop.it
Koobface worm attacks more than treble and email spam is also on the rise
Roger Harris's insight:

As part of your social strategy, you need to include risk assessment, including the possibility of security breaches due to malware. This can be addressed through training employees to be aware of hacker tactics.

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Risky Business: Can Liking a Facebook Page Cost You Your Job?

Risky Business: Can Liking a Facebook Page Cost You Your Job? | Harris Social Media | Scoop.it
Attorney Kerry O'Shea Gorgone discusses an ongoing case involving Facebook "likes," free speech, and wrongful termination.
Roger Harris's insight:

While Liking a page does acknowledge importance of a topic, it does not necessarily imply support or endorsement. For instance, I "Like" (quote marks important here) far right and far left pages and other fringe pages because I get insight into groups and ideologies I'd otherwise understand poorly.

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Seventeen inside tips for improving your blog

Seventeen inside tips for improving your blog | Harris Social Media | Scoop.it
Think you're too late to enter the blogosphere? Many new blogs are taking off and gaining great traffic. Here we look at a case study, Noahsdad.com, to see ingredients of success, SEO challenges and recommendations for the future.
Roger Harris's insight:

Although marketers often consider blogging to be a niche tactic, many principles that apply to blogging work for content marketing, social media optimization and SEO generally.

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How To Choose the Right Social Networking Sites For Your Business

How To Choose the Right Social Networking Sites For Your Business | Harris Social Media | Scoop.it
Few businesses have the time and resources to be on every social network. There are just too many, and not all of them are going to create significant
Roger Harris's insight:

Questions to ask and answer in order to choose where to conduct your business social networking.

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The Five-Step Guide to Better Social Media Security, Part 1

The Five-Step Guide to Better Social Media Security, Part 1 | Harris Social Media | Scoop.it
The following examines the first step towards better social media security: educating and training your employees on social media.
Roger Harris's insight:

Companies need to consider social media security as part of their risk management process. This is the first of five articles from social app company Hootsuite.

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Pinterest launches 'more useful' pins, big-name businesses sign up

Pinterest launches 'more useful' pins, big-name businesses sign up | Harris Social Media | Scoop.it
Social networking site Pinterest has launched a bunch of "more useful" pins that offer additional content with some images.
Roger Harris's insight:

Pinterest is on the up-and-up, so you'd better get some skin in the game, if you haven't already.

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Is time running out for establishing your social media strategy?

Is time running out for establishing your social media strategy? | Harris Social Media | Scoop.it
By Kerry Gorgone, {grow} Contributing Columnist If you want to jump ahead of the pack in digital marketing, you’re running out of time. Small and med
Roger Harris's insight:

 It's never too late to establish a social marketing strategy, or at least to revise and renew existing an existing strategy. After all, a strategy established just two years ago likely didn't have Pinterest, Instagram or Vine in the mix.

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Finding Your Brand's True Voice

Finding Your Brand's True Voice | Harris Social Media | Scoop.it
if you tune into the things I write, I take a very strong stand about being bold with your communications—having a clear, strong point of view.
Roger Harris's insight:

Do you sometimes wonder how to characterize your brand? I often have to remind my clients that brand is a perceptual construct in the minds of your customers and users. It is not a logo or tagline, although these help identify your brand. Therefore understanding the psychology of your audience is the key to knowing your brand, and therefore to positioning it effectively in the marketplace.

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Advertisers, You Need YouTube [Infographic]

Advertisers, You Need YouTube [Infographic] | Harris Social Media | Scoop.it
Video content has experienced enormous momentum in recent years, with YouTube emerging as the digital darling of video seekers and sharers worldwide.
Roger Harris's insight:

Video is not as expensive or as difficult as you might think. Remember the Blendtec video? If your video goes viral on YouTube you can get a much lower CPM than any other form of advertising.

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How to Create the Perfect Post on Social Media [INFOGRAPHIC]

How to Create the Perfect Post on Social Media [INFOGRAPHIC] | Harris Social Media | Scoop.it

It takes a lot of trial and error to understand what really makes your fans tick and what resonates within the community. That clever photo of something you think is absolutely hilarious could actually lose you a few fans and no matter how interesting a fact is, it’s never interesting enough to warrant a three paragraph explanation on one Facebook post.

Roger Harris's insight:

Excellent tips here on dos and don'ts for posting on the top social media platforms (although the infographic leaves out LinkedIn for the most part).

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How not to create a tagline

How not to create a tagline | Harris Social Media | Scoop.it

Marketers place a great deal of importance on taglines. But why? Marketers know that the tagline can define the brand and even become synonymous. Think of Nike’s “Just Do It” or...

Roger Harris's insight:

Here's my latest article. And it has real data in it (with a bit of statistics)! I'd so much appreciate your insights, comments, and sharing. Thank you! 

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Social Media Leads | Social Media Today

Social Media Leads | Social Media Today | Harris Social Media | Scoop.it
Social is a great channel for lead generation, but these leads are almost never ready to buy.
Roger Harris's insight:

This useful article covers the somewhat uncomfortable truth that conversions don't automatically come from social leads. Sales only result after additional effort is put into nurturing relationships with prospects.

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7 Popular Types of Social Media Fans [INFOGRAPHIC]

7 Popular Types of Social Media Fans [INFOGRAPHIC] | Harris Social Media | Scoop.it
Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories.
Roger Harris's insight:

Understanding your audience can help you deliver targeted content, as well as set the right tone with fans of varying interest and loyalty to your brand.

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Best Practices for Twitter Marketing and Lead Generation - Business 2 Community

Best Practices for Twitter Marketing and Lead Generation - Business 2 Community | Harris Social Media | Scoop.it

Twitter Marketing is just one of the many faces of social media marketing that has gained prominence in the last few years. As a social media network, Twitter has also become a choice online marketing platform for tech-savvy B2B marketers, entrepreneurs, and businesses.

Roger Harris's insight:

Here is a helpful list of best practices if you are looking to Twitter for leads and connections.

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The Perfect Pinterest Pin: How To Optimize Your Images For Maximum Engagement On Pinterest

The Perfect Pinterest Pin: How To Optimize Your Images For Maximum Engagement On Pinterest | Harris Social Media | Scoop.it
In order to better understand how brands can drive consumer engagement with images, Curalate‘s data science team reviewed over a half million images on Pinterest, and examined 30 different visual characteristics— including textures, colors, and...
Roger Harris's insight:

If you're a player in social media, Pinterest needs to be on your radar, if not one of your core platforms. Here's useful advice to stay a step ahead of the competition.

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Social Media ROI: You Get What You Give Without Expectation | Business 2 Community

Social Media ROI: You Get What You Give Without Expectation | Business 2 Community | Harris Social Media | Scoop.it
As we celebrate Memorial Day this weekend here in the USA, we’re reminded of the many soldiers, their families and friends who sacrificed so much. What
Roger Harris's insight:

Social media is not a tit-for-tat marketing proposition, but needs authentic engagement and credibility. If you're in social media expecting to make a sale when you set up your Google Plus page or Twitter feed, you're not thinking about social media the right way. Instead, think about offering knowledge, information, and other value that will inspire interest and loyalty in your audience. (And remember audience ≠ customer.)

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Twitter Just Unveiled A Huge New Video Strategy

Twitter Just Unveiled A Huge New Video Strategy | Harris Social Media | Scoop.it

Twitter CEO Dick Costolo and his team are launching a new video content promotion tool called Twitter Amplify.

Roger Harris's insight:

If your content strategy doesn't include video, you'd better jump on the bandwagon!

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Incorporate Visuals into Your Social Media

Incorporate Visuals into Your Social Media | Harris Social Media | Scoop.it
Did you know that visuals are processed 60,000 times faster than text? Content with images attracts 94% more total views on average than content without images, and videos are clicked on 12 times more often than links and text posts combined.
Roger Harris's insight:

As social becomes increasingly visual (vis. Google Plus's most recent update) you will need to have strong  visual elements to maintain audience attention and engagement.

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