Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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If You Want to Conserve Biodiversity, Protect Latin America

If You Want to Conserve Biodiversity, Protect Latin America | Harris Social Media | Scoop.it
If You Want to Conserve Biodiversity, Protect Latin America - Panama, Costa Rica, Ecuador, northern Peru and the Caribbean islands are areas that need urgent protection in order to achieve the global biodiversity conservation targets set for 2020,...
Roger Harris's insight:

Based on a recent paper in the journal Science, this article highlights priority regions for conservation.

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Everyone is an Influencer on Something

Everyone is an Influencer on Something | Harris Social Media | Scoop.it

As humans, we share stories of experiences that have a positive, neutral or negative impact on something that triggered us to take action. Having a communications degree, I remember studying the variables involved in how communication is delivered and came to the same conclusion now as I did in college; people drive interest about any topic through their sincerity in how they tell their stories.

Roger Harris's insight:

Bryan Kramer poses some interesting questions on whether or not influencers should be paid.

Would you mind if your friends were paid to sell you stuff? Check out the article comments for my answer to that question.

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5 Common Mistakes to Avoid on Google Plus

5 Common Mistakes to Avoid on Google Plus | Harris Social Media | Scoop.it
Google+ is the second largest social media network.behind Facebook and people are still confused about it. Here are some common mistakes to avoid on Google+
Roger Harris's insight:

If you are establishing a presence on Google Plus (you are establishing a presence, aren't you?) here's what not to do.

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Choosing the Most Effective Social Media Platforms for Your Brand

Choosing the Most Effective Social Media Platforms for Your Brand | Harris Social Media | Scoop.it
Just as every business's products and customers are unique, so too are each business's marketing needs. For your business, do you aim to use social media to boost your site's SEO, or are you most concerned with customer engagement?
Roger Harris's insight:

This infographic is an excellent summary of social network features that you need to help choose the appropriate social media platform for brand marketing.

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Just 31 of the Top 100 Brands Are on Tumblr

Just 31 of the Top 100 Brands Are on Tumblr | Harris Social Media | Scoop.it
Just 31 of Interbrand's top 100 global brands have accounts on Tumblr and only 21 of those brands were active on the social network in the last month.
Roger Harris's insight:

Tumblr's demographic is quite distinct, which may be one reason big brands haven't established a presence.

 

Another reason is that brands haven't quite figured out how to square Tumblr's circle. It offers quite a different platform than other social sites, so brands are probably just trying to figure out what to do with it.

 

Also, it is being managed by Yahoo now, and Yahoo is still wondering how to leverage its investment. So social media managers are waiting on the sidelines to see if Tumblr can deliver ROI for them

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Study of Facebook Fans Online

Study of Facebook Fans Online | Harris Social Media | Scoop.it
Ever wonder when Facebook users are online? Facebook has offered a new glimpse into when fans are actually logged onto Facebook. We decided to take a look at the data and see how it varied from brand to brand.
Roger Harris's insight:

This article by the founder of Edgerank Checker offers insights into when page users are most active on Facebook. One key finding is that the worst day of the week (measured by Reach) was either a Monday or Tuesday among the 20 pages analyzed. 

Also interesting is that Thursday and Friday were the best days of the week for Reach. The question is, how actioanable is the data? My counsel here is to be wary of strangers bearing gifts. The data is certainly interesting, but should IMO not be relied upon to manage your own Facebook activity.

You need to understand your audience. For example, if your audience are avid church-goers or sports fans, maybe they won't be online on a Sunday.  Or maybe your audience is online before work, so your posts stand a better chance of appearing in their feed before 9 am. Or maybe not. 

The point is that you don't know until you have crunched your own numbers. The take home is that a sound strategy must be built on analysis of your specific audience. Generalizations are a place to start, but the essence of social media is to tailor content and engagement to your own user base. You need to do the grunt work of looking at your Page's insights and performing the analyses. If you rely on pooled data, you could easily frittering away valuable content when it might have less impact.

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Internet Marketing Statistics You Can’t Ignore [Infographic]

Internet Marketing Statistics You Can’t Ignore [Infographic] | Harris Social Media | Scoop.it
It doesn't matter if you are a big business that has a global audience or a small local business, you can still benefit from online marketing. As a matter
Roger Harris's insight:

If you need to convince a client that they need to spend money on digital advertising, here's all the proof you need.

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Creating Magical Moments: The Lost Art of Marketing

Creating Magical Moments: The Lost Art of Marketing | Harris Social Media | Scoop.it
I bet you can recall most of the times a truly magical moment happened in your life. Our brains do a funny thing when we connect with a magical moment – we create a photographed memory the likes of which lasts a lifetime.
Roger Harris's insight:

There is not enough magic in the world, and precious little in marketing. If we can bring just a smidgen of the magical into our work, we will rise above the noise and haste and stand a better chance of making a real difference.

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Three things brands must do before they engage influencers

Three things brands must do before they engage influencers | Harris Social Media | Scoop.it
Jesus may well be the original influencer. Certainly the Church knew how to use him to market thei...
Roger Harris's insight:

Interested in influencer marketing? It can be a powerful tool in your marketing toolbox, but you want to make sure your assets are in good shape before engaging influencers.

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Infographic: 10 ways to write better Facebook posts

Infographic: 10 ways to write better Facebook posts | Harris Social Media | Scoop.it
These tips will take your status updates from boring to brilliant.
Roger Harris's insight:

Facebook is such a firehose that increasing your Edgerank is the only way to ensure post virality. Edgerank begins with having high quality posts that include context, images and are in the Goldilocks zone for length (not too long, not too short). Crappy posts are a waste of time and result in low fan activity. Here are 10 useful tips to keep top of mind when posting on your Facebook pages.

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If You Don’t Have Google+ Places for Business, You’re Not on the Map - Business 2 Community

If You Don’t Have Google+ Places for Business, You’re Not on the Map - Business 2 Community | Harris Social Media | Scoop.it
Roger Harris's insight:

Many small businesses don't realize that they need Google Plus to appear in Google Maps. It's a good way for mom and pop bricks and mortar stores can get a step ahead of competitors, since the big chains and franchises often don't have a local social presence.

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The High Price of Low Cost SEO

The High Price of Low Cost SEO | Harris Social Media | Scoop.it
Not spending enough on SEO can negatively impact your brand's success.
Roger Harris's insight:

This article highlights the cost of trying to game Google Search. It may have worked early on, but once Google caught up (notably with tweaks to its algorithm called Panda and Penguin), those who played were booted to the sidelines. The focus has always needed to be on the audience first, creating value and nurturing relationships. Performance in search is a secondary consideration. 

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Follow Friday: 8 Best Practices

Follow Friday: 8 Best Practices | Harris Social Media | Scoop.it
Roger Harris's insight:

Here's a useful review of the Follow Friday tradition on Twitter. It's a useful way of getting on users' radars, but should be used judiciously.

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Mike Ellsworth's curator insight, July 7, 2013 5:12 PM

I'll agree that #FF can get out of hand, but I don't mind lists containing several names. However, one recommendation here - to publish lists of cool people on the other days of the week - is one I think I'll start adopting.

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15 helpful tips to grow your LinkedIn group into thousands

15 helpful tips to grow your LinkedIn group into thousands | Harris Social Media | Scoop.it

After LinkedIn’s revamp to its groups and bringing teenagers onto its platform, competition for eyeballs is going to increase dramatically. Here is a 15 step guide...

Roger Harris's insight:

Here's a step-by-step guide to growing your LinkedIn group. The tips in this post are based on my experience growing LinkedIn groups, including one group that is almost 10,000 members after 2.5 years.

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Why your business strategy needs to be social

Why your business strategy needs to be social | Harris Social Media | Scoop.it
A social business is more than social media and the Likes of Facebook, Twitter, Pinterest, et al. Yet, it’s a term that’s often confused with social media strategy.
Roger Harris's insight:

Brian Solis offers insight into why your business strategy needs to have social at its center. Just like the gooey caramel in a yummy chocolate candy, social is what makes your business sweeter. 

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Skill in Content Marketing

Skill in Content Marketing | Harris Social Media | Scoop.it
All the while you’re demonstrating the knowledge and value you have to offer and giving away a little more of that as users go along. However, you continue to hold something back. When the reader becomes a client, they get the whole lot.
Roger Harris's insight:

Here are some useful guidelines to help you jump on the content marketing bandwagon.

 

 

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How to Use Reddit

How to Use Reddit | Harris Social Media | Scoop.it
Based on lessons I learned the hard way, here are three tips for utilizing reddit.
Roger Harris's insight:

Reddit can ve a tough nut to crack if you are intent on using it solely as a marketing platform. But if you're content delivery and messaging are done right, it can get you a lot of eyeballs.

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Four ways to make your content marketing EPIC

Four ways to make your content marketing EPIC | Harris Social Media | Scoop.it

Ooh, I do love a good meme. So when my mom told my girlfriend to enjoy an “epic” birthday, that, I thought to myself, is a great word. And I love acronyms too. So in the spirit of sharing my thoughts and experience here are four ways to help make your content marketing E-P-I-C.

Roger Harris's insight:

In this article I offer four ways to make your content marketing totally epical.

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Your ad agency needs content strategists

Your ad agency needs content strategists | Harris Social Media | Scoop.it
As the definition of content diversifies and its importance to a campaign increases, agencies need to shift their skillsets to continue delivering for brands, argues Ben Barone-Nugent
Roger Harris's insight:

This article distinguishes content strategy from digital strategy, which works out the "bigger" insights. Distinguishing strategies this way will help brands prioritize goals and leverage the power of content in their marketing.

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Marketers need to understand the bad side of using Facebook

Marketers need to understand the bad side of using Facebook | Harris Social Media | Scoop.it
According to a BBC article published today, a University of Michigan study finds that Facebook use...
Roger Harris's insight:

A University of Michigan study finds that Facebook use makes people feel worse about themselves. Interesting. But what does that mean? It seems to raise more questions than answers. If it's true, why do people spend so much time on Facebook? 

Here are my musings on why marketers need to understand the research's implications for brand engagement.

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How Do Digital Marketers Engage On Twitter?

How Do Digital Marketers Engage On Twitter? | Harris Social Media | Scoop.it

Social media has made it possible for us all to be digital marketers.

The reality is that if you are on Facebook, Twitter or Google+ you “are” a digital marketer whether you like it or not. You are publishing and promoting a brand. It might be brand “you” or it might be a business or organisation you represent.

Roger Harris's insight:

If you are a marketing newbie, here is a useful summary of how digital marketers use Twitter as a research and outreach tool.

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Influencer Marketing | Social Media Today

Influencer Marketing | Social Media Today | Harris Social Media | Scoop.it
Influencer marketing is making ripples among brand managers and social media marketers. Here are a few recent examples of creative, successful influencer campaigns.
Roger Harris's insight:

Influencer marketing is a vital mix to a marketing strategy. But it is only one part of the strategy. Even the best-crafted influencer outreach will fall on deaf ears if the brand doesn't provide value, both to the influencer and to its audience. 

An influencer will not support a brand that has a crappy product or web presence, simply because they will be aware of the impact on their own reputation and brand.

Before jumping onto this particular bandwagon, influencer marketing must therefore be preceded by brand, social and website audits. Once these things are up to par, an influencer is more likely to respond positively to outreach efforts.

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Which blog platform is best for your business?

Which blog platform is best for your business? | Harris Social Media | Scoop.it
Which blogging platform is best suited to your business needs? We run down the best choices: Tumblr, SquareSpace, Xanga, Weebly, LiveJournal, WordPress, and Blogetery.
Roger Harris's insight:

Any business that has social marketing in its communications strategy needs to consider whether there is a role for a blog. A blog can be a way to share news, opinion, industry insight and product expertise. Given the possibilities, a blogger must consider which platform will work best. Here are some handy tips on what considerations enter into a decision.

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What can gamification do for a small business?

What can gamification do for a small business? | Harris Social Media | Scoop.it
Businesses are using techniques from the gaming industry to improve operations and sales.
Roger Harris's insight:

Gamification might seem like just another buzzword. And even businesses that see the value might think it is out of reach for their budget or skill set. But the bar is getting lower, as software advances bring down costs and allow business to mash gamification with other enterprise apps, which they may already be using. Used in a smart way, gamification may well be the key strategic implementation that keeps you a step ahead of your competition.

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Does Linkedin "Likes" and Engagement Really Count Like Facebook, Twitter or Google Plus?

Does Linkedin "Likes" and Engagement Really Count Like Facebook, Twitter or Google Plus? | Harris Social Media | Scoop.it
Linkedin Authorship When I think about engagement on Linkedin (Linkedin Authorship, imagine that!), I think of the professional site with over 200 million members and growing, as the social media s...

Via Mike Ellsworth
Roger Harris's insight:

LinkedIn should outweigh other sites for B2B especially. LinkedIn provides the facility to make professional connections that are a lot more tenuous on Facebook and Twitter. However, most small scale marketers will still tend to focus on Facebook and Twitter for B2C for ease of use and reach.

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Mike Ellsworth's curator insight, July 3, 2013 12:13 PM

This article says, yes, LinkedIn should outweigh other sites.

 

Via @b2bsales

Mike Ellsworth's comment, July 6, 2013 4:33 PM
Roger, I agree. Engagement on LinkedIn is way more important for B2B.