Harris Social Media
66 views | +0 today
Follow
Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
Your new post is loading...
Your new post is loading...
Scooped by Roger Harris
Scoop.it!

Marketing to Women: Why Content Marketing Is the Best Strategy

Marketing to Women: Why Content Marketing Is the Best Strategy | Harris Social Media | Scoop.it
90% of women feel like marketers don’t understand the needs of the female demographic when marketing to women. Pink doesn't equal sales. Here's why.
Roger Harris's insight:

If woman are a target demographic for your product or service, content marketing has to be your strategic focus.

more...
No comment yet.
Scooped by Roger Harris
Scoop.it!

Tips for Women in a Male World

Tips for Women in a Male World | Harris Social Media | Scoop.it
It's imperative to establish yourself as an intelligent, no-nonsense employee in a male-dominated industry. Here are ways to navigate a mostly male office.
more...
No comment yet.