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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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A Quick-and-Dirty Social Media Analysis That Won't Cost You a Dime

A Quick-and-Dirty Social Media Analysis That Won't Cost You a Dime | Harris Social Media | Scoop.it

Social media is full of numbers, but most of the time we don't use them in any actionable way. The reason is simple: Social metrics are often too complicated to understand, and they provide few clues on how we can improve our success.

Roger Harris's insight:

If you are challenged by how to translate social media metrics into action items, here are some good tips.

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Websites don’t kill newspapers, people kill newspapers.Scoop.it

Websites don’t kill newspapers, people kill newspapers.Scoop.it | Harris Social Media | Scoop.it
.The newspaper. One of the most sacred institutions of the publishing world and one of its oldest, most respected methods of knowledge gathering and collection of popular opinion, dating all the way back to the first printing presses ever created.
Roger Harris's insight:

The end of the newspaper is nigh! Well maybe not, but it is true that many papers are going out of business, or at the least having to drastically overhaul their business model. 

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Five brands that reaped rewards after adopting responsive design

Five brands that reaped rewards after adopting responsive design | Harris Social Media | Scoop.it
Responsive design is often touted as the future of web design based on little more than a vague sense that it makes websites more user-friendly and looks very cool.
Roger Harris's insight:

If you are planning a redesign of your website, you'll need to adopt a responsive design. If your website is not responsive, you'll have to plan a redesign.

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11 Simple Conversion Strategies Many Product Pages Fail To Incorporate

11 Simple Conversion Strategies Many Product Pages Fail To Incorporate | Harris Social Media | Scoop.it
Every e-commerce operation relies on the ability of its website to sell their products. Without the ability to have salespeople roaming the floor asking customers, May I help you?, businesses rely on the their website to sell, sell, sell.
Roger Harris's insight:

Does your site have trouble converting? Here are some ideas why.

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