Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Advertisers, You Need YouTube [Infographic]

Advertisers, You Need YouTube [Infographic] | Harris Social Media | Scoop.it
Video content has experienced enormous momentum in recent years, with YouTube emerging as the digital darling of video seekers and sharers worldwide.
Roger Harris's insight:

Video is not as expensive or as difficult as you might think. Remember the Blendtec video? If your video goes viral on YouTube you can get a much lower CPM than any other form of advertising.

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2013 Prediction: Your Social Media Team Will Add a Dedicated Content Strategist

2013 Prediction: Your Social Media Team Will Add a Dedicated Content Strategist | Harris Social Media | Scoop.it
The pressure to produce content that works has never been higher, and it's more necessary than ever to "fail fast," because the next shot at your audience is often just minutes or hours away.
Roger Harris's insight:

Without a coordinated content strategy you are relying on chance for your social media efforts to succeed.

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