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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Thanks, But No Thanks: The Vicious Cycle of Social Media Reciprocation

Thanks, But No Thanks: The Vicious Cycle of Social Media Reciprocation | Harris Social Media | Scoop.it
Are your social media feeds starting to sound like a broken record to you? You're not alone. Part of the problem with social media is the constant need people feel to reciprocate and thank others for every exchange.
Roger Harris's insight:

This light-hearted article by Daniel Zeevi discusses "the constant need people feel to reciprocate and thank others for every exchange." It's a bit short, so there's one bit of useful advice. The author recommends that "next time someone favorites your post or retweets you, spare your followers the regurgitated thank you."

The key principle is to apply the law of diminishing returns. If your correspondent provides quality and value, it's evidently in your interest to continue that conversation, especially if he or she is an influencer. As the conversation wanes, simply don't be shy of saying, "Thanks for a great conversation, catch you later." 

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Three things brands must do before they engage influencers

Three things brands must do before they engage influencers | Harris Social Media | Scoop.it
Jesus may well be the original influencer. Certainly the Church knew how to use him to market thei...
Roger Harris's insight:

Interested in influencer marketing? It can be a powerful tool in your marketing toolbox, but you want to make sure your assets are in good shape before engaging influencers.

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Five top tips to starting a successful business

Five top tips to starting a successful business | Harris Social Media | Scoop.it

 Richard Branson's first blog post on LinkedIn! "As LinkedIn is a business that started in a living room, much like Virgin began in a basement, I thought my first blog on the site should be about how to simply start a successful business."

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How to Use Social Media to Close More Deals without Being a Pushy Salesperson – Infographic

How to Use Social Media to Close More Deals without Being a Pushy Salesperson – Infographic | Harris Social Media | Scoop.it
The days of being able to close on most sales transactions with the style of a pushy used car salesman, are gone. Here are 3 steps to using social media to win more business without being annoying.
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15 helpful tips to grow your LinkedIn group into thousands

15 helpful tips to grow your LinkedIn group into thousands | Harris Social Media | Scoop.it

After LinkedIn’s revamp to its groups and bringing teenagers onto its platform, competition for eyeballs is going to increase dramatically. Here is a 15 step guide...

Roger Harris's insight:

Here's a step-by-step guide to growing your LinkedIn group. The tips in this post are based on my experience growing LinkedIn groups, including one group that is almost 10,000 members after 2.5 years.

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Infographic: 10 ways to write better Facebook posts

Infographic: 10 ways to write better Facebook posts | Harris Social Media | Scoop.it
These tips will take your status updates from boring to brilliant.
Roger Harris's insight:

Facebook is such a firehose that increasing your Edgerank is the only way to ensure post virality. Edgerank begins with having high quality posts that include context, images and are in the Goldilocks zone for length (not too long, not too short). Crappy posts are a waste of time and result in low fan activity. Here are 10 useful tips to keep top of mind when posting on your Facebook pages.

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Four simple actions that will help you get the most of Google+

Four simple actions that will help you get the most of Google+ | Harris Social Media | Scoop.it

If you want to reach the next level in your social marketing, you cannot afford to miss out on Google Plus: Love it or hate it, Google+ is here to stay so you may as well start trying to use it to your advantage.

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7 Tips For Building a 'Power Network' on LinkedIn

7 Tips For Building a 'Power Network' on LinkedIn | Harris Social Media | Scoop.it

Good article on how to use the professional networking site to make better business connections.

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