Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Five Marketing New Year’s Resolutions to Amp Up Your Social Media Engagement

Five Marketing New Year’s Resolutions to Amp Up Your Social Media Engagement | Harris Social Media | Scoop.it
From assessment of the plan to designing a schedule to arranging content to creating a measurement plan, business owners can answer the biggest question about marketing that arrives every year at budget time: Is my social media marketing working?
Roger Harris's insight:

No big surprises here, but a useful summary of how to approach a basic social media marketing strategy.

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Four ways to make your content marketing EPIC

Four ways to make your content marketing EPIC | Harris Social Media | Scoop.it

Ooh, I do love a good meme. So when my mom told my girlfriend to enjoy an “epic” birthday, that, I thought to myself, is a great word. And I love acronyms too. So in the spirit of sharing my thoughts and experience here are four ways to help make your content marketing E-P-I-C.

Roger Harris's insight:

In this article I offer four ways to make your content marketing totally epical.

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Creating Magical Moments: The Lost Art of Marketing

Creating Magical Moments: The Lost Art of Marketing | Harris Social Media | Scoop.it
I bet you can recall most of the times a truly magical moment happened in your life. Our brains do a funny thing when we connect with a magical moment – we create a photographed memory the likes of which lasts a lifetime.
Roger Harris's insight:

There is not enough magic in the world, and precious little in marketing. If we can bring just a smidgen of the magical into our work, we will rise above the noise and haste and stand a better chance of making a real difference.

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Which blog platform is best for your business?

Which blog platform is best for your business? | Harris Social Media | Scoop.it
Which blogging platform is best suited to your business needs? We run down the best choices: Tumblr, SquareSpace, Xanga, Weebly, LiveJournal, WordPress, and Blogetery.
Roger Harris's insight:

Any business that has social marketing in its communications strategy needs to consider whether there is a role for a blog. A blog can be a way to share news, opinion, industry insight and product expertise. Given the possibilities, a blogger must consider which platform will work best. Here are some handy tips on what considerations enter into a decision.

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Keeping Social Media Marketing Loose & Fun, While Staying on Top of Your Business Game

Keeping Social Media Marketing Loose & Fun, While Staying on Top of Your Business Game | Harris Social Media | Scoop.it

So have you done your update yet? Got your feeds going? How about tagging a few photos? If this language is foreign to you, don’t worry. You probably aren’t in high school or part of an active social network that is working around the clock. You are probably going about your business and bit unaware of all those fancy functions of that new beast known as social media.

Roger Harris's insight:

According to business guru Robert Townsend, "If you're not in business for fun or profit, what the hell are you doing there?" Hopefully, you can be in business for fun and profit. This article helps social media skeptics understand why social media is such an invaluable marketing tool and can even be fun! 

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Twitter Just Unveiled A Huge New Video Strategy

Twitter Just Unveiled A Huge New Video Strategy | Harris Social Media | Scoop.it

Twitter CEO Dick Costolo and his team are launching a new video content promotion tool called Twitter Amplify.

Roger Harris's insight:

If your content strategy doesn't include video, you'd better jump on the bandwagon!

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The Future Of Mobile-Social Could Spell The End For Social Networks

Because of Google I/O, this was a momentous week for those of us who are watching the rapid transition that is taking place from desktop computing to mobile, and particularly for those focused on mobile-social as I am because of my job at just.me. 

Roger Harris's insight:

Got mobile? If you have an online presence (which you do, right?) then you will need to optimize for mobile, just as you optimized for search, then social -- now it's mobile.

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Taking Advantage of the YouTube Boom!

Taking Advantage of the YouTube Boom! | Harris Social Media | Scoop.it
This week it was reported that YouTube attracts one billion unique visitors and over six billion views per month. We take a look at the top performing brands.
Roger Harris's insight:

If video isn't in your social strategy, you should start thinking about it - fast!

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Bing: More Than 50% Of Searchers Click The First Result; 75% Click On Deep Links Result

Bing: More Than 50% Of Searchers Click The First Result; 75% Click On Deep Links Result | Harris Social Media | Scoop.it
The value of ranking first on a search results page is no secret, but today Bing is putting some hard numbers on it: More than 50 percent of Bing users click the first result, and more than 75 percent click there if the first result includes Bing’s...
Roger Harris's insight:

Your search strategy should ensure you are placing at least on the first page of results for your keywords.

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Google's brilliant ploy to get people to pay for testing Google Glass

Google's brilliant ploy to get people to pay for testing Google Glass | Harris Social Media | Scoop.it

As a technophile and early adopter, I am as excited as anyone else by the prospect of trying Google Glass, the newaugmented reality device coming from Google in the coming months....

Roger Harris's insight:

In this article, I suggest that Google is applying a software testing model to their new hardware

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Join Harris Social Media for news, updates and info on Google+

Join Harris Social Media for news, updates and info on Google+ | Harris Social Media | Scoop.it
Harris Social Media LLC - Helping Businesses Connect - At Harris Social Media, I help businesses connect.
Roger Harris's insight:

But wait, there's more. There always is! So if you want to get the best and latest news, insight and commentary on social media, content marketing and communications strategy, add us to your circles on Google Plus.

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An infographic on infographics: The importance of creative marketing | SMI

An infographic on infographics: The importance of creative marketing | SMI | Harris Social Media | Scoop.it
An infographic exploring the immense marketing benefits of infographics. Infoception, if you will.
Roger Harris's insight:

Infographics need to be an element in your marketing strategy.

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Pinterest's Retail Problem

Pinterest's Retail Problem | Harris Social Media | Scoop.it
As more shoppers use the online scrapbook to showcase brands, retailers struggle to keep pace
Roger Harris's insight:

"The problem is, a good number of H&M’s popular pins feature dead links—an increasing problem for retailers, said Curalate." The moral of this story is that if you are engaging in social platforms, you need to have an underlying strategy.

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The Next Big Thing In Social Media

The Next Big Thing In Social Media | Harris Social Media | Scoop.it
Jason Falls offers an opinion on what the next big thing in social media will be. And it won’t be the next big thing for too long.
Roger Harris's insight:

What's up after Facebook? According to this article, don't be holding your breath. It might be a while before anything new comes along to challenge Facebook's hegemony. I call them the Big Five (like the Africa safari animals): Facebook, Twitter, LinkedIn, Google Plus and Pinterest. While there are many necessary approaches to social media marketing, the bottom line is to ensure you have effective plays in each of these platforms.

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Study of Facebook Fans Online

Study of Facebook Fans Online | Harris Social Media | Scoop.it
Ever wonder when Facebook users are online? Facebook has offered a new glimpse into when fans are actually logged onto Facebook. We decided to take a look at the data and see how it varied from brand to brand.
Roger Harris's insight:

This article by the founder of Edgerank Checker offers insights into when page users are most active on Facebook. One key finding is that the worst day of the week (measured by Reach) was either a Monday or Tuesday among the 20 pages analyzed. 

Also interesting is that Thursday and Friday were the best days of the week for Reach. The question is, how actioanable is the data? My counsel here is to be wary of strangers bearing gifts. The data is certainly interesting, but should IMO not be relied upon to manage your own Facebook activity.

You need to understand your audience. For example, if your audience are avid church-goers or sports fans, maybe they won't be online on a Sunday.  Or maybe your audience is online before work, so your posts stand a better chance of appearing in their feed before 9 am. Or maybe not. 

The point is that you don't know until you have crunched your own numbers. The take home is that a sound strategy must be built on analysis of your specific audience. Generalizations are a place to start, but the essence of social media is to tailor content and engagement to your own user base. You need to do the grunt work of looking at your Page's insights and performing the analyses. If you rely on pooled data, you could easily frittering away valuable content when it might have less impact.

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Three things brands must do before they engage influencers

Three things brands must do before they engage influencers | Harris Social Media | Scoop.it
Jesus may well be the original influencer. Certainly the Church knew how to use him to market thei...
Roger Harris's insight:

Interested in influencer marketing? It can be a powerful tool in your marketing toolbox, but you want to make sure your assets are in good shape before engaging influencers.

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Is time running out for establishing your social media strategy?

Is time running out for establishing your social media strategy? | Harris Social Media | Scoop.it
By Kerry Gorgone, {grow} Contributing Columnist If you want to jump ahead of the pack in digital marketing, you’re running out of time. Small and med
Roger Harris's insight:

 It's never too late to establish a social marketing strategy, or at least to revise and renew existing an existing strategy. After all, a strategy established just two years ago likely didn't have Pinterest, Instagram or Vine in the mix.

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Effective social media analytics

Effective social media analytics | Harris Social Media | Scoop.it
Social media isn't just about collecting Facebook "likes" any more, says Danny Bradbury. The smart money is extracting intelligence from the network.
Roger Harris's insight:

If your social media strategy does not have a strong analytics component, you are missing the point of social marketing.

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Incorporate Visuals into Your Social Media

Incorporate Visuals into Your Social Media | Harris Social Media | Scoop.it
Did you know that visuals are processed 60,000 times faster than text? Content with images attracts 94% more total views on average than content without images, and videos are clicked on 12 times more often than links and text posts combined.
Roger Harris's insight:

As social becomes increasingly visual (vis. Google Plus's most recent update) you will need to have strong  visual elements to maintain audience attention and engagement.

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9 social media mistakes your business must avoid

9 social media mistakes your business must avoid | Harris Social Media | Scoop.it
The Guardian 9 social media mistakes your business must avoid PCWorld Social media has been a boon for businesses small and large, but it's also becoming a minefield for those unable to manage the increasing complexities of the run-and-gun nature...
Roger Harris's insight:

There are a lot more than nine mistakes! And moreover, do you have protocols for what to do when mistakes are made? 

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Five good and four bad examples of brands using Twitter

Five good and four bad examples of brands using Twitter | Harris Social Media | Scoop.it
Twitter is a brilliant tool for communicating with consumers and when used effectively can be a great way of building customer loyalty.
Roger Harris's insight:

This article for insight on how to use Twitter to promote your brand.

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10 charities and how they use Pinterest

10 charities and how they use Pinterest | Harris Social Media | Scoop.it
Much of the work we do on the Econsultancy blog focuses on major consumer brands and how they use various marketing channels, but we occasionally get asked why we rarely mention charities.
Roger Harris's insight:

If you are a charity and have a compelling story that can be told in pictures, Pinterest is a must.

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Marketing to Women: Why Content Marketing Is the Best Strategy

Marketing to Women: Why Content Marketing Is the Best Strategy | Harris Social Media | Scoop.it
90% of women feel like marketers don’t understand the needs of the female demographic when marketing to women. Pink doesn't equal sales. Here's why.
Roger Harris's insight:

If woman are a target demographic for your product or service, content marketing has to be your strategic focus.

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Blogs Beat Social Networks for Driving Purchases

Blogs Beat Social Networks for Driving Purchases | Harris Social Media | Scoop.it
Social Media - Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on ...
Roger Harris's insight:

If you are in retail you need to include blogs and bloggers in your social strategy.

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7 Tips for Making Your Blog a Content Marketing Magnet

7 Tips for Making Your Blog a Content Marketing Magnet | Harris Social Media | Scoop.it
Blogging strategy: Here's how to make your blog an accountable part your content marketing plan and what you need to achieve this.
Roger Harris's insight:

Content marketing is the new core of any online marketing strategy today. 

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