Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
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Mobile ad spend figures are a wake-up call to travel and retail businesses

Mobile ad spend figures are a wake-up call to travel and retail businesses | Harris Social Media | Scoop.it

Businesses need to wake up to the potential of mobile devices: The explosion in popularity of smartphones, tablets and the app revolution has fuelled a more than doubling in mobile advertising to £500m this year – just four years after the sector struggled to attract £25m.

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Online Advertising Spend Converging With Print Levels In U.S.

Online Advertising Spend Converging With Print Levels In U.S. | Harris Social Media | Scoop.it
They've been on the rise for a couple of years now, but projected figures from the Interactive Advertising Bureau claim that online ad spend will, by the end of this year, be greater than that of its print counterpart.
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