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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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INFOGRAPHIC: How Consumer Packaged Goods Brands Perform On Facebook - AllFacebook

INFOGRAPHIC: How Consumer Packaged Goods Brands Perform On Facebook - AllFacebook | Harris Social Media | Scoop.it
Facebook users are twice as likely to click on ads for consumer packaged goods, and mobile CPG ads drive 2.2 times the engagement of desktop ads and lead to five times more likes, according to a recent study by enterprise marketing technology provider Unified.

Via Mike Ellsworth
Roger Harris's insight:

Retail brands can do quite well on Facebook.

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Pinterest's Retail Problem

Pinterest's Retail Problem | Harris Social Media | Scoop.it
As more shoppers use the online scrapbook to showcase brands, retailers struggle to keep pace
Roger Harris's insight:

"The problem is, a good number of H&M’s popular pins feature dead links—an increasing problem for retailers, said Curalate." The moral of this story is that if you are engaging in social platforms, you need to have an underlying strategy.

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How effective is M&S's use of QR codes?

How effective is M&S's use of QR codes? | Harris Social Media | Scoop.it
In digital marketing terms QR codes seem to have been around for ages, yet it’s still much easier to find examples of brands using the technology badly than it is to highlight instances that deliver a decent user experience.
Roger Harris's insight:

How can marketers use the new technology is illustrated in this example by UK retailer Marks & Spencer.

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Mobile ad spend figures are a wake-up call to travel and retail businesses

Mobile ad spend figures are a wake-up call to travel and retail businesses | Harris Social Media | Scoop.it

Businesses need to wake up to the potential of mobile devices: The explosion in popularity of smartphones, tablets and the app revolution has fuelled a more than doubling in mobile advertising to £500m this year – just four years after the sector struggled to attract £25m.

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