Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Twitter Generates Leads 9 Times More Than Facebook And LinkedIn

Twitter Generates Leads 9 Times More Than Facebook And LinkedIn | Harris Social Media | Scoop.it
Twitter is the strongest social media channel for generating business-to-business (B2B) leads, outperforming Facebook and LinkedIn 9-to-1 with 82 percent of social media leads coming from Twitter.
Roger Harris's insight:

One of the big challenges of social marketing is to generate revenue from your social media activities. Now I don't argue that revenue should be the first goal of social engagement, but the dollars should make sense somewhere along the line. This article, based on Optify’s 2012 B2B Marketing Benchmark Report, looks at how Twitter offers a larger opening to the marketing funnel than Facebook or LinkedIn. The proof in the pudding of course is how efficiently those leads convert into sales...

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Bing: More Than 50% Of Searchers Click The First Result; 75% Click On Deep Links Result

Bing: More Than 50% Of Searchers Click The First Result; 75% Click On Deep Links Result | Harris Social Media | Scoop.it
The value of ranking first on a search results page is no secret, but today Bing is putting some hard numbers on it: More than 50 percent of Bing users click the first result, and more than 75 percent click there if the first result includes Bing’s...
Roger Harris's insight:

Your search strategy should ensure you are placing at least on the first page of results for your keywords.

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Why Facebook is blue: The science of colors in marketing

Why Facebook is blue: The science of colors in marketing | Harris Social Media | Scoop.it
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
Roger Harris's insight:

Do you consider color in your marketing design?

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"12 Hours of Separation" Connect Individuals On Social Networks

"12 Hours of Separation" Connect Individuals On Social Networks | Harris Social Media | Scoop.it
Social networks can be used to track random individuals in just 12 hours, provided the right incentives are on offer, say computer scientists
Roger Harris's insight:

You've heard of the Kevin Bacon seven degrees of separation idea. Here's a take from MIT that quantifies the degrees of separation by time as well as numbers of people.

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