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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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The Upside of Social Media Narcissism - YouTube

Vanessa Hill’s new ‘BrainCraft’ channel on YouTube focuses on psychology and human behaviour, highlighting her background in science education and social media. 

Roger Harris's insight:

Is narcissism driven by social media a good thing?
As this video describes, millennials are more narcissistic than their peers three decades ago. But is it a bad thing? Not necessarily...

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Finding Your Brand's True Voice

Finding Your Brand's True Voice | Harris Social Media | Scoop.it
if you tune into the things I write, I take a very strong stand about being bold with your communications—having a clear, strong point of view.
Roger Harris's insight:

Do you sometimes wonder how to characterize your brand? I often have to remind my clients that brand is a perceptual construct in the minds of your customers and users. It is not a logo or tagline, although these help identify your brand. Therefore understanding the psychology of your audience is the key to knowing your brand, and therefore to positioning it effectively in the marketplace.

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Marketers need to understand the bad side of using Facebook

Marketers need to understand the bad side of using Facebook | Harris Social Media | Scoop.it
According to a BBC article published today, a University of Michigan study finds that Facebook use...
Roger Harris's insight:

A University of Michigan study finds that Facebook use makes people feel worse about themselves. Interesting. But what does that mean? It seems to raise more questions than answers. If it's true, why do people spend so much time on Facebook? 

Here are my musings on why marketers need to understand the research's implications for brand engagement.

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