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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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The Perfect Pinterest Pin: How To Optimize Your Images For Maximum Engagement On Pinterest

The Perfect Pinterest Pin: How To Optimize Your Images For Maximum Engagement On Pinterest | Harris Social Media | Scoop.it
In order to better understand how brands can drive consumer engagement with images, Curalate‘s data science team reviewed over a half million images on Pinterest, and examined 30 different visual characteristics— including textures, colors, and...
Roger Harris's insight:

If you're a player in social media, Pinterest needs to be on your radar, if not one of your core platforms. Here's useful advice to stay a step ahead of the competition.

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Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic]

Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic] | Harris Social Media | Scoop.it
Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends - and brands.
Roger Harris's insight:

Even if you don't have photos, a graphic workflow can still be a way to engage Pinterest users.

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Photos reveal why the iPad Mini matters: People will hold it with one hand—like a Kindle

Photos reveal why the iPad Mini matters: People will hold it with one hand—like a Kindle | Harris Social Media | Scoop.it
Apple and Amazon are finally in direct competition over hardware. The iPad Mini, unveiled today by Apple, is close enough in size, weight, and price to Amazon's Kindle Fire for consumers to consider the devices head-to-head.
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Google+ Redesign | Big Data and Photos | SmartData Collective

Google+ Redesign | Big Data and Photos | SmartData Collective | Harris Social Media | Scoop.it
Data analytics and design are being integrated together with the Google+ redesign, but will it be enough for us to add another social network into our lives?
Roger Harris's insight:

You need to keep up-to-speed on Google+. Here's a review of the rationale behind the latest redesign.

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Firms learning how to profit from Pinterest

Firms learning how to profit from Pinterest | Harris Social Media | Scoop.it

Pinterest is the new kid in town. If you want to play, you need to figure out a way to use your visual assets effectively. "It seems that small retailers are really, really attracted to Pinterest, much more so than Twitter, for example," said Jessica Moretti, marketing communications manager"

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