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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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5 Best Social Media Apps to Help Market Your Brand

5 Best Social Media Apps to Help Market Your Brand | Harris Social Media | Scoop.it
If your smart phone or tablet has morphed into an extra appendage, why not make it your personal assistant? With the right technology and apps to step your social media marketing game up, your business is sure to succeed.
Roger Harris's insight:

Mobile devices are handy for managing your social media content curation and delivery on the go. Here are five apps to help you manage.

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Facebook 'Home' Will Be Great for Ad Data, but Bad for Brand and Media Apps

Facebook 'Home' Will Be Great for Ad Data, but Bad for Brand and Media Apps | Harris Social Media | Scoop.it
Weaker app presence for brands, and stronger data for Facebook.
Roger Harris's insight:

Facebook Home offers a new opportunity for brands to enter the mobile ad space, but it may also limit the scope for brands to develop a strong presence on mobile.

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6 Ways Social Media Marketing Is Changing (For the Better)

6 Ways Social Media Marketing Is Changing (For the Better) | Harris Social Media | Scoop.it
Six trends that are changing the way we use social media in marketing and sales.
Roger Harris's insight:

Key pointers fpr understand trends in social media marketing.

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The Apple-ization Of Microsoft

The Apple-ization Of Microsoft | Harris Social Media | Scoop.it

Microsoft has a history of following Apple's innovative lead: As Microsoft prepares to launch Windows 8, the hardware world faces a big question. Is going it alone exactly what Microsoft wants?

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Brands Struggle in Mobile

Brands Struggle in Mobile | Harris Social Media | Scoop.it

Mobile is the future of online, but even big companies are having trouble wrapping around the medium: "According to CMO Council, mobile hasn't won a seat at the table yet at the majority of big brands..."

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The Future Of Mobile-Social Could Spell The End For Social Networks

Because of Google I/O, this was a momentous week for those of us who are watching the rapid transition that is taking place from desktop computing to mobile, and particularly for those focused on mobile-social as I am because of my job at just.me. 

Roger Harris's insight:

Got mobile? If you have an online presence (which you do, right?) then you will need to optimize for mobile, just as you optimized for search, then social -- now it's mobile.

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How effective is M&S's use of QR codes?

How effective is M&S's use of QR codes? | Harris Social Media | Scoop.it
In digital marketing terms QR codes seem to have been around for ages, yet it’s still much easier to find examples of brands using the technology badly than it is to highlight instances that deliver a decent user experience.
Roger Harris's insight:

How can marketers use the new technology is illustrated in this example by UK retailer Marks & Spencer.

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Mobile ad spend figures are a wake-up call to travel and retail businesses

Mobile ad spend figures are a wake-up call to travel and retail businesses | Harris Social Media | Scoop.it

Businesses need to wake up to the potential of mobile devices: The explosion in popularity of smartphones, tablets and the app revolution has fuelled a more than doubling in mobile advertising to £500m this year – just four years after the sector struggled to attract £25m.

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In Mobile World, Tech Giants Scramble to Get Up to Speed

In Mobile World, Tech Giants Scramble to Get Up to Speed | Harris Social Media | Scoop.it

Mobile is the future and an essential part of any marketing strategy: Companies like Google, Microsoft and Intel are scrambling to reinvent their businesses now that the old model — a customer sitting at a PC — no longer applies.

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