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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Choosing the Most Effective Social Media Platforms for Your Brand

Choosing the Most Effective Social Media Platforms for Your Brand | Harris Social Media | Scoop.it
Just as every business's products and customers are unique, so too are each business's marketing needs. For your business, do you aim to use social media to boost your site's SEO, or are you most concerned with customer engagement?
Roger Harris's insight:

This infographic is an excellent summary of social network features that you need to help choose the appropriate social media platform for brand marketing.

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A Quick-and-Dirty Social Media Analysis That Won't Cost You a Dime

A Quick-and-Dirty Social Media Analysis That Won't Cost You a Dime | Harris Social Media | Scoop.it

Social media is full of numbers, but most of the time we don't use them in any actionable way. The reason is simple: Social metrics are often too complicated to understand, and they provide few clues on how we can improve our success.

Roger Harris's insight:

If you are challenged by how to translate social media metrics into action items, here are some good tips.

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What Facebook’s New News Feed Means for your Marketing Strategy

What Facebook’s New News Feed Means for your Marketing Strategy | Harris Social Media | Scoop.it
On March 7th, 2013 Facebook announced it’s biggest change in News Feeds to date, calling it the “best personalized newspaper in the world.” We took a look at how this change will affect social marketers and how you can make it work best for you.
Roger Harris's insight:

The fast pace of social media change demands that you have an effective strategy to take advantage and to stay ahead of competitors.

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Finding the ROI in Social Media: No Silver Bullet | ClickZ

Finding the ROI in Social Media: No Silver Bullet | ClickZ | Harris Social Media | Scoop.it

ROI is the Holy Grail of social media, but there are no quick fixes: Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for their brands.

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