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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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How marketers can use Twitter's weak social connections

How marketers can use Twitter's weak social connections | Harris Social Media | Scoop.it
In this article in Social Media Today , Neil Alperstein discusses the premise that the weak social...
Roger Harris's insight:

Social connections on Twitter are weak compared to the stronger bonds on Facebook, where users are typically friends with personal ties. What does this mean for marketers?

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Everyone is an Influencer on Something

Everyone is an Influencer on Something | Harris Social Media | Scoop.it

As humans, we share stories of experiences that have a positive, neutral or negative impact on something that triggered us to take action. Having a communications degree, I remember studying the variables involved in how communication is delivered and came to the same conclusion now as I did in college; people drive interest about any topic through their sincerity in how they tell their stories.

Roger Harris's insight:

Bryan Kramer poses some interesting questions on whether or not influencers should be paid.

Would you mind if your friends were paid to sell you stuff? Check out the article comments for my answer to that question.

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How to Use Reddit

How to Use Reddit | Harris Social Media | Scoop.it
Based on lessons I learned the hard way, here are three tips for utilizing reddit.
Roger Harris's insight:

Reddit can ve a tough nut to crack if you are intent on using it solely as a marketing platform. But if you're content delivery and messaging are done right, it can get you a lot of eyeballs.

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Your ad agency needs content strategists

Your ad agency needs content strategists | Harris Social Media | Scoop.it
As the definition of content diversifies and its importance to a campaign increases, agencies need to shift their skillsets to continue delivering for brands, argues Ben Barone-Nugent
Roger Harris's insight:

This article distinguishes content strategy from digital strategy, which works out the "bigger" insights. Distinguishing strategies this way will help brands prioritize goals and leverage the power of content in their marketing.

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Creating Magical Moments: The Lost Art of Marketing

Creating Magical Moments: The Lost Art of Marketing | Harris Social Media | Scoop.it
I bet you can recall most of the times a truly magical moment happened in your life. Our brains do a funny thing when we connect with a magical moment – we create a photographed memory the likes of which lasts a lifetime.
Roger Harris's insight:

There is not enough magic in the world, and precious little in marketing. If we can bring just a smidgen of the magical into our work, we will rise above the noise and haste and stand a better chance of making a real difference.

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Influencer Marketing | Social Media Today

Influencer Marketing | Social Media Today | Harris Social Media | Scoop.it
Influencer marketing is making ripples among brand managers and social media marketers. Here are a few recent examples of creative, successful influencer campaigns.
Roger Harris's insight:

Influencer marketing is a vital mix to a marketing strategy. But it is only one part of the strategy. Even the best-crafted influencer outreach will fall on deaf ears if the brand doesn't provide value, both to the influencer and to its audience. 

An influencer will not support a brand that has a crappy product or web presence, simply because they will be aware of the impact on their own reputation and brand.

Before jumping onto this particular bandwagon, influencer marketing must therefore be preceded by brand, social and website audits. Once these things are up to par, an influencer is more likely to respond positively to outreach efforts.

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Which blog platform is best for your business?

Which blog platform is best for your business? | Harris Social Media | Scoop.it
Which blogging platform is best suited to your business needs? We run down the best choices: Tumblr, SquareSpace, Xanga, Weebly, LiveJournal, WordPress, and Blogetery.
Roger Harris's insight:

Any business that has social marketing in its communications strategy needs to consider whether there is a role for a blog. A blog can be a way to share news, opinion, industry insight and product expertise. Given the possibilities, a blogger must consider which platform will work best. Here are some handy tips on what considerations enter into a decision.

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The High Price of Low Cost SEO

The High Price of Low Cost SEO | Harris Social Media | Scoop.it
Not spending enough on SEO can negatively impact your brand's success.
Roger Harris's insight:

This article highlights the cost of trying to game Google Search. It may have worked early on, but once Google caught up (notably with tweaks to its algorithm called Panda and Penguin), those who played were booted to the sidelines. The focus has always needed to be on the audience first, creating value and nurturing relationships. Performance in search is a secondary consideration. 

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Finding Your Brand's True Voice

Finding Your Brand's True Voice | Harris Social Media | Scoop.it
if you tune into the things I write, I take a very strong stand about being bold with your communications—having a clear, strong point of view.
Roger Harris's insight:

Do you sometimes wonder how to characterize your brand? I often have to remind my clients that brand is a perceptual construct in the minds of your customers and users. It is not a logo or tagline, although these help identify your brand. Therefore understanding the psychology of your audience is the key to knowing your brand, and therefore to positioning it effectively in the marketplace.

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Seventeen inside tips for improving your blog

Seventeen inside tips for improving your blog | Harris Social Media | Scoop.it
Think you're too late to enter the blogosphere? Many new blogs are taking off and gaining great traffic. Here we look at a case study, Noahsdad.com, to see ingredients of success, SEO challenges and recommendations for the future.
Roger Harris's insight:

Although marketers often consider blogging to be a niche tactic, many principles that apply to blogging work for content marketing, social media optimization and SEO generally.

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Which Social Network is Best for B2B Marketing?

Which Social Network is Best for B2B Marketing? | Harris Social Media | Scoop.it
Facebook, Twitter, LinkedIn, Google+, and YouTube all need to be in the toolbox of any serious B2B online marketer, but investing wholly in one of these social network will greatly help any B2B marketer increase his or her bottom line.
Roger Harris's insight:

Does your business rely on B2B? If so, you need to consider which social networks to focus your efforts on.

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Making your content go primetime

Making your content go primetime | Harris Social Media | Scoop.it
We all get excited when we have something new to show off, making sure everyone notices and mentions the haircut you've just paid a small fortune for, or strategically leaving your shiny new phone on the corner of your desk so everyone who passes...
Roger Harris's insight:

How do you manage your content? Good question here addressed in this useful article.

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Why Facebook is blue: The science of colors in marketing

Why Facebook is blue: The science of colors in marketing | Harris Social Media | Scoop.it
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
Roger Harris's insight:

Do you consider color in your marketing design?

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New Rule of Social Media: 3 Tweets Gets the Message Out

New Rule of Social Media: 3 Tweets Gets the Message Out | Harris Social Media | Scoop.it
When it comes to tweeting -- or heck, even emailing or calling -- attempt at least three times, says Ilise Benun of Marketing Mentor.
Roger Harris's insight:

Persistence has always been an important tactic in marketing. At the same time, you need to balance your messaging so you don't put off a prospect. This article suggests a threefer is the best way to resolve the dilemma: tweet, post, email or call at least three times to be sure your message is heard. "Stop worrying about being a pest," it advises.

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Skill in Content Marketing

Skill in Content Marketing | Harris Social Media | Scoop.it
All the while you’re demonstrating the knowledge and value you have to offer and giving away a little more of that as users go along. However, you continue to hold something back. When the reader becomes a client, they get the whole lot.
Roger Harris's insight:

Here are some useful guidelines to help you jump on the content marketing bandwagon.

 

 

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Study of Facebook Fans Online

Study of Facebook Fans Online | Harris Social Media | Scoop.it
Ever wonder when Facebook users are online? Facebook has offered a new glimpse into when fans are actually logged onto Facebook. We decided to take a look at the data and see how it varied from brand to brand.
Roger Harris's insight:

This article by the founder of Edgerank Checker offers insights into when page users are most active on Facebook. One key finding is that the worst day of the week (measured by Reach) was either a Monday or Tuesday among the 20 pages analyzed. 

Also interesting is that Thursday and Friday were the best days of the week for Reach. The question is, how actioanable is the data? My counsel here is to be wary of strangers bearing gifts. The data is certainly interesting, but should IMO not be relied upon to manage your own Facebook activity.

You need to understand your audience. For example, if your audience are avid church-goers or sports fans, maybe they won't be online on a Sunday.  Or maybe your audience is online before work, so your posts stand a better chance of appearing in their feed before 9 am. Or maybe not. 

The point is that you don't know until you have crunched your own numbers. The take home is that a sound strategy must be built on analysis of your specific audience. Generalizations are a place to start, but the essence of social media is to tailor content and engagement to your own user base. You need to do the grunt work of looking at your Page's insights and performing the analyses. If you rely on pooled data, you could easily frittering away valuable content when it might have less impact.

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Marketers need to understand the bad side of using Facebook

Marketers need to understand the bad side of using Facebook | Harris Social Media | Scoop.it
According to a BBC article published today, a University of Michigan study finds that Facebook use...
Roger Harris's insight:

A University of Michigan study finds that Facebook use makes people feel worse about themselves. Interesting. But what does that mean? It seems to raise more questions than answers. If it's true, why do people spend so much time on Facebook? 

Here are my musings on why marketers need to understand the research's implications for brand engagement.

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Three things brands must do before they engage influencers

Three things brands must do before they engage influencers | Harris Social Media | Scoop.it
Jesus may well be the original influencer. Certainly the Church knew how to use him to market thei...
Roger Harris's insight:

Interested in influencer marketing? It can be a powerful tool in your marketing toolbox, but you want to make sure your assets are in good shape before engaging influencers.

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Infographic: 10 ways to write better Facebook posts

Infographic: 10 ways to write better Facebook posts | Harris Social Media | Scoop.it
These tips will take your status updates from boring to brilliant.
Roger Harris's insight:

Facebook is such a firehose that increasing your Edgerank is the only way to ensure post virality. Edgerank begins with having high quality posts that include context, images and are in the Goldilocks zone for length (not too long, not too short). Crappy posts are a waste of time and result in low fan activity. Here are 10 useful tips to keep top of mind when posting on your Facebook pages.

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What can gamification do for a small business?

What can gamification do for a small business? | Harris Social Media | Scoop.it
Businesses are using techniques from the gaming industry to improve operations and sales.
Roger Harris's insight:

Gamification might seem like just another buzzword. And even businesses that see the value might think it is out of reach for their budget or skill set. But the bar is getting lower, as software advances bring down costs and allow business to mash gamification with other enterprise apps, which they may already be using. Used in a smart way, gamification may well be the key strategic implementation that keeps you a step ahead of your competition.

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Does Linkedin "Likes" and Engagement Really Count Like Facebook, Twitter or Google Plus?

Does Linkedin "Likes" and Engagement Really Count Like Facebook, Twitter or Google Plus? | Harris Social Media | Scoop.it
Linkedin Authorship When I think about engagement on Linkedin (Linkedin Authorship, imagine that!), I think of the professional site with over 200 million members and growing, as the social media s...

Via Mike Ellsworth
Roger Harris's insight:

LinkedIn should outweigh other sites for B2B especially. LinkedIn provides the facility to make professional connections that are a lot more tenuous on Facebook and Twitter. However, most small scale marketers will still tend to focus on Facebook and Twitter for B2C for ease of use and reach.

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Mike Ellsworth's curator insight, July 3, 2013 12:13 PM

This article says, yes, LinkedIn should outweigh other sites.

 

Via @b2bsales

Mike Ellsworth's comment, July 6, 2013 4:33 PM
Roger, I agree. Engagement on LinkedIn is way more important for B2B.
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7 Popular Types of Social Media Fans [INFOGRAPHIC]

7 Popular Types of Social Media Fans [INFOGRAPHIC] | Harris Social Media | Scoop.it
Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories.
Roger Harris's insight:

Understanding your audience can help you deliver targeted content, as well as set the right tone with fans of varying interest and loyalty to your brand.

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Why Big Data Marketing Needs To Get A Whole Lot Bigger - Forbes

Why Big Data Marketing Needs To Get A Whole Lot Bigger - Forbes | Harris Social Media | Scoop.it


In the old days, marketers sought to identify a target consumer and then would spend millions to catch her at the right time, in the right place, with the right message.

Roger Harris's insight:

New data, big data. Both these usher in a new era for marketers. Now marketers can use number crunching to laser focus ad dollar spend. But too few marketers have the statistical and analytical chops to be truly effective...

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Taking Advantage of the YouTube Boom!

Taking Advantage of the YouTube Boom! | Harris Social Media | Scoop.it
This week it was reported that YouTube attracts one billion unique visitors and over six billion views per month. We take a look at the top performing brands.
Roger Harris's insight:

If video isn't in your social strategy, you should start thinking about it - fast!

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The Evolution of Facebook Marketing - Ignite Social Media

The Evolution of Facebook Marketing webinar with Jim Tobin and Erica McClenney of Expion.
Roger Harris's insight:

Interesting overview of Facebook Marketing from Ignite CEO Jim Tobin.

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