Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Choosing the Most Effective Social Media Platforms for Your Brand

Choosing the Most Effective Social Media Platforms for Your Brand | Harris Social Media | Scoop.it
Just as every business's products and customers are unique, so too are each business's marketing needs. For your business, do you aim to use social media to boost your site's SEO, or are you most concerned with customer engagement?
Roger Harris's insight:

This infographic is an excellent summary of social network features that you need to help choose the appropriate social media platform for brand marketing.

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Infographic: 10 ways to write better Facebook posts

Infographic: 10 ways to write better Facebook posts | Harris Social Media | Scoop.it
These tips will take your status updates from boring to brilliant.
Roger Harris's insight:

Facebook is such a firehose that increasing your Edgerank is the only way to ensure post virality. Edgerank begins with having high quality posts that include context, images and are in the Goldilocks zone for length (not too long, not too short). Crappy posts are a waste of time and result in low fan activity. Here are 10 useful tips to keep top of mind when posting on your Facebook pages.

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How to Create the Perfect Post on Social Media [INFOGRAPHIC]

How to Create the Perfect Post on Social Media [INFOGRAPHIC] | Harris Social Media | Scoop.it

It takes a lot of trial and error to understand what really makes your fans tick and what resonates within the community. That clever photo of something you think is absolutely hilarious could actually lose you a few fans and no matter how interesting a fact is, it’s never interesting enough to warrant a three paragraph explanation on one Facebook post.

Roger Harris's insight:

Excellent tips here on dos and don'ts for posting on the top social media platforms (although the infographic leaves out LinkedIn for the most part).

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[Infographic] Social Media Explained (With Coffee)

[Infographic] Social Media Explained (With Coffee) | Harris Social Media | Scoop.it

I was inspired by the viral image of the white board and donut analogy... I wanted to share something prettier than a white board... and I li... (RT @_rebeccajackson: Social Media explained with coffee!


Via ThePinkSalmon, Hannah Kramer, Dwight C. Obey
Roger Harris's insight:

Social media and coffee are natural soulmates.

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ThePinkSalmon's comment, April 9, 2013 9:34 AM
It does indeed
Maria Carmen King's curator insight, April 9, 2013 4:59 PM

Very cute and simple.

Laurens ten Hagen's comment, April 10, 2013 4:28 AM
Nice Infographic! Love Coffee...;-)
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Internet Marketing Statistics You Can’t Ignore [Infographic]

Internet Marketing Statistics You Can’t Ignore [Infographic] | Harris Social Media | Scoop.it
It doesn't matter if you are a big business that has a global audience or a small local business, you can still benefit from online marketing. As a matter
Roger Harris's insight:

If you need to convince a client that they need to spend money on digital advertising, here's all the proof you need.

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What brands should know about Tumblr users – infographic

What brands should know about Tumblr users – infographic | Harris Social Media | Scoop.it
GlobalWebIndex infographic demonstrates that brands wishing to target Tumblr users should adapt a cross-platform strategy
Roger Harris's insight:

You need to get Tumblr on your social media radar if you are marketing to teens and 20 somethings. Bear in mind these age groups are moving away from Facebook to Tumblr.

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7 Popular Types of Social Media Fans [INFOGRAPHIC]

7 Popular Types of Social Media Fans [INFOGRAPHIC] | Harris Social Media | Scoop.it
Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories.
Roger Harris's insight:

Understanding your audience can help you deliver targeted content, as well as set the right tone with fans of varying interest and loyalty to your brand.

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How Social Media Is Making Over the Fashion Industry - INFOGRAPHIC

If you have followed fashion over the past two years, you probably already know that the industry and social media are a match made in heaven. We have seen many firsts in social presentations, including a collection debuted exclusively via Pinterest. We have put together this infographic that displays just how much social media is catching on within the fashion community.

Roger Harris's insight:

If you're a fashionista, or just follow fashion trends, you need to strut your stuff on the social media runway.

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