Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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The Perfect Pinterest Pin: How To Optimize Your Images For Maximum Engagement On Pinterest

The Perfect Pinterest Pin: How To Optimize Your Images For Maximum Engagement On Pinterest | Harris Social Media | Scoop.it
In order to better understand how brands can drive consumer engagement with images, Curalate‘s data science team reviewed over a half million images on Pinterest, and examined 30 different visual characteristics— including textures, colors, and...
Roger Harris's insight:

If you're a player in social media, Pinterest needs to be on your radar, if not one of your core platforms. Here's useful advice to stay a step ahead of the competition.

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10 charities and how they use Pinterest

10 charities and how they use Pinterest | Harris Social Media | Scoop.it
Much of the work we do on the Econsultancy blog focuses on major consumer brands and how they use various marketing channels, but we occasionally get asked why we rarely mention charities.
Roger Harris's insight:

If you are a charity and have a compelling story that can be told in pictures, Pinterest is a must.

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Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic]

Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic] | Harris Social Media | Scoop.it
Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends - and brands.
Roger Harris's insight:

Even if you don't have photos, a graphic workflow can still be a way to engage Pinterest users.

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Firms learning how to profit from Pinterest

Firms learning how to profit from Pinterest | Harris Social Media | Scoop.it

Pinterest is the new kid in town. If you want to play, you need to figure out a way to use your visual assets effectively. "It seems that small retailers are really, really attracted to Pinterest, much more so than Twitter, for example," said Jessica Moretti, marketing communications manager"

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