Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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What can gamification do for a small business?

What can gamification do for a small business? | Harris Social Media | Scoop.it
Businesses are using techniques from the gaming industry to improve operations and sales.
Roger Harris's insight:

Gamification might seem like just another buzzword. And even businesses that see the value might think it is out of reach for their budget or skill set. But the bar is getting lower, as software advances bring down costs and allow business to mash gamification with other enterprise apps, which they may already be using. Used in a smart way, gamification may well be the key strategic implementation that keeps you a step ahead of your competition.

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TNW Academy presents: Gamification principles and practices

TNW Academy presents: Gamification principles and practices | Harris Social Media | Scoop.it
Gamification is the process of using game mechanics and game thinking to engage users and to solve problems. In this live interactive class Gabe Zichermann, chair of the Gamification ...
Roger Harris's insight:

Gamification is an essential component that should be integrated into social strategy,

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Gamification: The Hard Truths

Gamification: The Hard Truths | Harris Social Media | Scoop.it
Gamification -- or the use of game, loyalty and economic concepts to engage consumers and employees -- has its fair share of detractors. But good criticism should be grounded in facts and a shared desire to make the world a better place.
Roger Harris's insight:

Is gamification part of your game plan? It should be. As this article points out: "What gamification's detractors often ignore is that the industry is delivering tangible results."

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How an avid gamer is helping UnitedHealth cut costs, make members healthier

How an avid gamer is helping UnitedHealth cut costs, make members healthier | Harris Social Media | Scoop.it

Gamification will be a key business strategy for many sectors: Arrianne Hoyland, 33, likely didn’t imagine that her passion for video games would one day find an outlet in her profession.And yet that is exactly what happened at her corporate IT job at health insurance company UnitedHealth Group.

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