Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Rescooped by Roger Harris from Social Selling for B2B
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Does Linkedin "Likes" and Engagement Really Count Like Facebook, Twitter or Google Plus?

Does Linkedin "Likes" and Engagement Really Count Like Facebook, Twitter or Google Plus? | Harris Social Media | Scoop.it
Linkedin Authorship When I think about engagement on Linkedin (Linkedin Authorship, imagine that!), I think of the professional site with over 200 million members and growing, as the social media s...

Via Mike Ellsworth
Roger Harris's insight:

LinkedIn should outweigh other sites for B2B especially. LinkedIn provides the facility to make professional connections that are a lot more tenuous on Facebook and Twitter. However, most small scale marketers will still tend to focus on Facebook and Twitter for B2C for ease of use and reach.

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Mike Ellsworth's curator insight, July 3, 2013 12:13 PM

This article says, yes, LinkedIn should outweigh other sites.

 

Via @b2bsales

Mike Ellsworth's comment, July 6, 2013 4:33 PM
Roger, I agree. Engagement on LinkedIn is way more important for B2B.
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Facebook Wants to Know How You Feel With a New Look Status Update

Facebook Wants to Know How You Feel With a New Look Status Update | Harris Social Media | Scoop.it
Rolling out this week on Facebook, people can now express what they're watching, reading, listening to, eating, drinking or how they're basically feeling in status updates.
Roger Harris's insight:

Of course, there will be the usual outcry, but Facebook will have its way in the end. The question is, how will this affect brands' engagement tactics?

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Only 6% of Fans Engage With a Brand's Facebook Page [STUDY]

Only 6% of Fans Engage With a Brand's Facebook Page [STUDY] | Harris Social Media | Scoop.it

There's more to a successful Facebook page than just the total number of likes. Big brands like to tout the number of fans they have on Facebook, but a new study suggests they may want to start focusing more on the core audience who actually engage with their Page.

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The Perfect Pinterest Pin: How To Optimize Your Images For Maximum Engagement On Pinterest

The Perfect Pinterest Pin: How To Optimize Your Images For Maximum Engagement On Pinterest | Harris Social Media | Scoop.it
In order to better understand how brands can drive consumer engagement with images, Curalate‘s data science team reviewed over a half million images on Pinterest, and examined 30 different visual characteristics— including textures, colors, and...
Roger Harris's insight:

If you're a player in social media, Pinterest needs to be on your radar, if not one of your core platforms. Here's useful advice to stay a step ahead of the competition.

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It’s Official: Using Twitter Makes Students More Engaged | Edudemic

It’s Official: Using Twitter Makes Students More Engaged | Edudemic | Harris Social Media | Scoop.it

Of course, we at Harris Social Medai love Twitter, but now we know it even helps college students get better grades! "...college students who tweet as part of their instruction are more engaged with the course content, the teacher, other students, and they have higher grades."

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