"Cause and Effect examines how one of the most important breakthroughs for the environmental movement might just be its packaging."
For all its good intentions, the environmental movement has historically been plagued by aesthetic ineptitude.
Those who’ve worked tirelessly to conserve resources, reduce our dependency on fossil fuels, and fight on behalf of environments that can’t fight for themselves have often seen their causes suffer for the simple reason that their marketing was historically less potent than, well, real marketing...
Read more: http://www.fastcoexist.com/1680671/a-gorgeous-exploration-of-the-new-visual-language-of-sustainability#1
Via PAT NOVAK