Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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7 Popular Types of Social Media Fans [INFOGRAPHIC]

7 Popular Types of Social Media Fans [INFOGRAPHIC] | Harris Social Media | Scoop.it
Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories.
Roger Harris's insight:

Understanding your audience can help you deliver targeted content, as well as set the right tone with fans of varying interest and loyalty to your brand.

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Marketing to Women: Why Content Marketing Is the Best Strategy

Marketing to Women: Why Content Marketing Is the Best Strategy | Harris Social Media | Scoop.it
90% of women feel like marketers don’t understand the needs of the female demographic when marketing to women. Pink doesn't equal sales. Here's why.
Roger Harris's insight:

If woman are a target demographic for your product or service, content marketing has to be your strategic focus.

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