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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
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Twitter Generates Leads 9 Times More Than Facebook And LinkedIn

Twitter Generates Leads 9 Times More Than Facebook And LinkedIn | Harris Social Media | Scoop.it
Twitter is the strongest social media channel for generating business-to-business (B2B) leads, outperforming Facebook and LinkedIn 9-to-1 with 82 percent of social media leads coming from Twitter.
Roger Harris's insight:

One of the big challenges of social marketing is to generate revenue from your social media activities. Now I don't argue that revenue should be the first goal of social engagement, but the dollars should make sense somewhere along the line. This article, based on Optify’s 2012 B2B Marketing Benchmark Report, looks at how Twitter offers a larger opening to the marketing funnel than Facebook or LinkedIn. The proof in the pudding of course is how efficiently those leads convert into sales...

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Choosing the Most Effective Social Media Platforms for Your Brand

Choosing the Most Effective Social Media Platforms for Your Brand | Harris Social Media | Scoop.it
Just as every business's products and customers are unique, so too are each business's marketing needs. For your business, do you aim to use social media to boost your site's SEO, or are you most concerned with customer engagement?
Roger Harris's insight:

This infographic is an excellent summary of social network features that you need to help choose the appropriate social media platform for brand marketing.

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Sharing on Twitter Without Reading Content

Sharing on Twitter Without Reading Content | Harris Social Media | Scoop.it
Last year Dan Zaralla did some research into social sharing, and something fascinating emerged. He discovered that 16% of us regularly retweet content without having read what we’re sharing.
Roger Harris's insight:

It's not really a good idea to share stuff without reading it. If you want to provide quality to your audience, you want to know what you are sharing. Moreover, if you get a response, you want to be able to respond quickly and authoritatively.

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Google+ Redesign | Big Data and Photos | SmartData Collective

Google+ Redesign | Big Data and Photos | SmartData Collective | Harris Social Media | Scoop.it
Data analytics and design are being integrated together with the Google+ redesign, but will it be enough for us to add another social network into our lives?
Roger Harris's insight:

You need to keep up-to-speed on Google+. Here's a review of the rationale behind the latest redesign.

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Facebook Reports Bugs in Page Insights Reporting

Facebook Reports Bugs in Page Insights Reporting | Harris Social Media | Scoop.it

This just came in and we want to make sure that you are among the first ones to know! Check out what´s going on with Page Insights and discover how you can get the situation under control.

Roger Harris's insight:

If you provide social media analytics to your clients you want to know how Page Insights bugs may be affecting your data.

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Twitter Generates Leads 9 Times More Than Facebook And LinkedIn

Twitter Generates Leads 9 Times More Than Facebook And LinkedIn | Harris Social Media | Scoop.it
Twitter is the strongest social media channel for generating business-to-business (B2B) leads, outperforming Facebook and LinkedIn 9-to-1 with 82 percent of social media leads coming from Twitter.
Roger Harris's insight:

One of the big challenges of social marketing is to generate revenue from your social media activities. Now I don't argue that revenue should be the first goal of social engagement, but the dollars should make sense somewhere along the line. This article, based on Optify’s 2012 B2B Marketing Benchmark Report, looks at how Twitter offers a larger opening to the marketing funnel than Facebook or LinkedIn. The proof in the pudding of course is how efficiently those leads convert into sales...

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How not to create a tagline

How not to create a tagline | Harris Social Media | Scoop.it

Marketers place a great deal of importance on taglines. But why? Marketers know that the tagline can define the brand and even become synonymous. Think of Nike’s “Just Do It” or...

Roger Harris's insight:

Here's my latest article. And it has real data in it (with a bit of statistics)! I'd so much appreciate your insights, comments, and sharing. Thank you! 

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Effective social media analytics

Effective social media analytics | Harris Social Media | Scoop.it
Social media isn't just about collecting Facebook "likes" any more, says Danny Bradbury. The smart money is extracting intelligence from the network.
Roger Harris's insight:

If your social media strategy does not have a strong analytics component, you are missing the point of social marketing.

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Why Big Data Marketing Needs To Get A Whole Lot Bigger - Forbes

Why Big Data Marketing Needs To Get A Whole Lot Bigger - Forbes | Harris Social Media | Scoop.it


In the old days, marketers sought to identify a target consumer and then would spend millions to catch her at the right time, in the right place, with the right message.

Roger Harris's insight:

New data, big data. Both these usher in a new era for marketers. Now marketers can use number crunching to laser focus ad dollar spend. But too few marketers have the statistical and analytical chops to be truly effective...

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Fiscal cliff calculator: What will the fiscal cliff mean for me? - The Washington Post

Fiscal cliff calculator: What will the fiscal cliff mean for me? - The Washington Post | Harris Social Media | Scoop.it

Worried about the fiscal cliff? How will it affect you personally? Find out using this handy-dandy calculator. "As President Obama and Congress negotiate a way to avoid going over the fiscal cliff, use this tool to estimate how real families would be affected by some of the options on the table."

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