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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Five good and four bad examples of brands using Twitter

Five good and four bad examples of brands using Twitter | Harris Social Media | Scoop.it
Twitter is a brilliant tool for communicating with consumers and when used effectively can be a great way of building customer loyalty.
Roger Harris's insight:

This article for insight on how to use Twitter to promote your brand.

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Got Customer Loyalty? Forrester Report Looks at Today's Tools

Got Customer Loyalty? Forrester Report Looks at Today's Tools | Harris Social Media | Scoop.it
Sure, customers can be loyal to brands they like. But how effective are the current and developing loyalty tools in creating a stronger relationship with a brand? A new report from Forrester Research attempts to point the way toward Loyalty 2.0. .
Roger Harris's insight:

Not all loyalty programs are created equally. Nor do they succeed equally. This graphic from Forrester Research illustrates which loyalty tools are most cost-effective, and the time frame for their growth.

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