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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Social Media Leads | Social Media Today

Social Media Leads | Social Media Today | Harris Social Media | Scoop.it
Social is a great channel for lead generation, but these leads are almost never ready to buy.
Roger Harris's insight:

This useful article covers the somewhat uncomfortable truth that conversions don't automatically come from social leads. Sales only result after additional effort is put into nurturing relationships with prospects.

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11 Simple Conversion Strategies Many Product Pages Fail To Incorporate

11 Simple Conversion Strategies Many Product Pages Fail To Incorporate | Harris Social Media | Scoop.it
Every e-commerce operation relies on the ability of its website to sell their products. Without the ability to have salespeople roaming the floor asking customers, May I help you?, businesses rely on the their website to sell, sell, sell.
Roger Harris's insight:

Does your site have trouble converting? Here are some ideas why.

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Five brands that reaped rewards after adopting responsive design

Five brands that reaped rewards after adopting responsive design | Harris Social Media | Scoop.it
Responsive design is often touted as the future of web design based on little more than a vague sense that it makes websites more user-friendly and looks very cool.
Roger Harris's insight:

If you are planning a redesign of your website, you'll need to adopt a responsive design. If your website is not responsive, you'll have to plan a redesign.

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