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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
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Skill in Content Marketing

Skill in Content Marketing | Harris Social Media | Scoop.it
All the while you’re demonstrating the knowledge and value you have to offer and giving away a little more of that as users go along. However, you continue to hold something back. When the reader becomes a client, they get the whole lot.
Roger Harris's insight:

Here are some useful guidelines to help you jump on the content marketing bandwagon.

 

 

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Making your content go primetime

Making your content go primetime | Harris Social Media | Scoop.it
We all get excited when we have something new to show off, making sure everyone notices and mentions the haircut you've just paid a small fortune for, or strategically leaving your shiny new phone on the corner of your desk so everyone who passes...
Roger Harris's insight:

How do you manage your content? Good question here addressed in this useful article.

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5 Content Marketing Trends for 2013 You Haven't Heard Yet | ClickZ

5 Content Marketing Trends for 2013 You Haven't Heard Yet | ClickZ | Harris Social Media | Scoop.it
Five content marketing trends that speak to the continual drive toward developing quality content on the independent web.
Roger Harris's insight:

Important trends you need to know about to stay a step ahead of the competition. 

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2013 Prediction: Your Social Media Team Will Add a Dedicated Content Strategist

2013 Prediction: Your Social Media Team Will Add a Dedicated Content Strategist | Harris Social Media | Scoop.it
The pressure to produce content that works has never been higher, and it's more necessary than ever to "fail fast," because the next shot at your audience is often just minutes or hours away.
Roger Harris's insight:

Without a coordinated content strategy you are relying on chance for your social media efforts to succeed.

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How To Choose the Right Social Networking Sites For Your Business

How To Choose the Right Social Networking Sites For Your Business | Harris Social Media | Scoop.it
Few businesses have the time and resources to be on every social network. There are just too many, and not all of them are going to create significant
Roger Harris's insight:

Questions to ask and answer in order to choose where to conduct your business social networking.

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The four Ps of content marketing - Econsultancy (blog)

The four Ps of content marketing - Econsultancy (blog) | Harris Social Media | Scoop.it
Econsultancy (blog)
The four Ps of content marketing
Econsultancy (blog)
Content marketing is everywhere.
Roger Harris's insight:

Content marketing is the new SEO, so marketers need to understand how this approach integrates with their overall business strategy.

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Content marketing and SEO: how will they evolve in the future?

Content marketing and SEO: how will they evolve in the future? | Harris Social Media | Scoop.it
Google's continuing moves to penalise marketers ‘chasing the algorithm’, and to reward those who produce useful and valuable content, is one of the principal reasons why content marketing has emerged as a hot topic over the past 18 months.
Roger Harris's insight:

If you have any uncertainty about the need for a sound content marketing strategy, this article will lay your doubts to rest.

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Courses and workshops | Guardian Masterclasses | The Guardian

Courses and workshops | Guardian Masterclasses | The Guardian | Harris Social Media | Scoop.it

Are you content-challenged? Sign up for Guardian Masterclasses, free online or paid in-person: Browse Guardian Masterclasses for a wide selection of courses and workshops designed to educate and increase your skills.

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