Harris Social Media
59 views | +0 today
Follow
Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
Your new post is loading...
Your new post is loading...
Scooped by Roger Harris
Scoop.it!

Join Harris Social Media for news, updates and info on Google+

Join Harris Social Media for news, updates and info on Google+ | Harris Social Media | Scoop.it
Harris Social Media LLC - Helping Businesses Connect - At Harris Social Media, I help businesses connect.
Roger Harris's insight:

But wait, there's more. There always is! So if you want to get the best and latest news, insight and commentary on social media, content marketing and communications strategy, add us to your circles on Google Plus.

more...
No comment yet.
Scooped by Roger Harris
Scoop.it!

Social Media: PR's Entrée to Marketing's 'Big Idea' - Forbes

Social Media: PR's Entrée to Marketing's 'Big Idea' - Forbes | Harris Social Media | Scoop.it

The “big idea,”  long the Holy Grail for brands, signifies an obsessive search for a “transformative” brand platform that speaks much louder than a tag line.  As Matt Makovsky points out "the search for big brand ideas endures, but advertising is no longer the dominant driver to create and tell brand stories."

more...
No comment yet.