Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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The High Price of Low Cost SEO

The High Price of Low Cost SEO | Harris Social Media | Scoop.it
Not spending enough on SEO can negatively impact your brand's success.
Roger Harris's insight:

This article highlights the cost of trying to game Google Search. It may have worked early on, but once Google caught up (notably with tweaks to its algorithm called Panda and Penguin), those who played were booted to the sidelines. The focus has always needed to be on the audience first, creating value and nurturing relationships. Performance in search is a secondary consideration. 

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Lady Gaga Stripped Of Millions Of YouTube Views

Lady Gaga Stripped Of Millions Of YouTube Views | Harris Social Media | Scoop.it
Lady Gaga has been stripped of 156 million YouTube views after the site cleared out stats it deemed dummied up by hackers and viewcount generators.
Roger Harris's insight:

We're not a big fan of Lady Gaga, but this shows that Google penalizes those who try to game their system (i.e., you need to play by the rules).

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