Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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If You Don’t Have Google+ Places for Business, You’re Not on the Map - Business 2 Community

If You Don’t Have Google+ Places for Business, You’re Not on the Map - Business 2 Community | Harris Social Media | Scoop.it
Roger Harris's insight:

Many small businesses don't realize that they need Google Plus to appear in Google Maps. It's a good way for mom and pop bricks and mortar stores can get a step ahead of competitors, since the big chains and franchises often don't have a local social presence.

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Keeping Social Media Marketing Loose & Fun, While Staying on Top of Your Business Game

Keeping Social Media Marketing Loose & Fun, While Staying on Top of Your Business Game | Harris Social Media | Scoop.it

So have you done your update yet? Got your feeds going? How about tagging a few photos? If this language is foreign to you, don’t worry. You probably aren’t in high school or part of an active social network that is working around the clock. You are probably going about your business and bit unaware of all those fancy functions of that new beast known as social media.

Roger Harris's insight:

According to business guru Robert Townsend, "If you're not in business for fun or profit, what the hell are you doing there?" Hopefully, you can be in business for fun and profit. This article helps social media skeptics understand why social media is such an invaluable marketing tool and can even be fun! 

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How To Choose the Right Social Networking Sites For Your Business

How To Choose the Right Social Networking Sites For Your Business | Harris Social Media | Scoop.it
Few businesses have the time and resources to be on every social network. There are just too many, and not all of them are going to create significant
Roger Harris's insight:

Questions to ask and answer in order to choose where to conduct your business social networking.

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Which Social Network is Best for B2B Marketing?

Which Social Network is Best for B2B Marketing? | Harris Social Media | Scoop.it
Facebook, Twitter, LinkedIn, Google+, and YouTube all need to be in the toolbox of any serious B2B online marketer, but investing wholly in one of these social network will greatly help any B2B marketer increase his or her bottom line.
Roger Harris's insight:

Does your business rely on B2B? If so, you need to consider which social networks to focus your efforts on.

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Watch Out for Google Glasses

Watch Out for Google Glasses | Harris Social Media | Scoop.it
Google Glasses will impact behavior from the moment they arrive.
Roger Harris's insight:

Will Google Glasses be the next big thing, or the next big flop? The new technology, if it takes off, could offer unforseen business opportunities.

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Go disrupt a goliath!

Go disrupt a goliath! | Harris Social Media | Scoop.it
As I write this, Industries across the world are undergoing spectacular transformation as the software and the Internet disrupt incumbents at a pace never ever seen before. Yesterday’s titans
Roger Harris's insight:

To keep your business lean and nimble you need to understand the role of technology in moving the goal posts - every day.

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The High Cost of Cheap Buzzwords

The High Cost of Cheap Buzzwords | Harris Social Media | Scoop.it

Are you guilty of using buzzwords in your bisiness communications? "#BigData! That's the latest one, isn't it? Big. Data. Alignment. Streamline. Pivot. Paradigm Shift. (This, by the way, is a misuse/misunderstanding of Thomas Kuhn's works). The list goes on."

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Facebook Allows Users To Sign Up for Page Notifications

Facebook Allows Users To Sign Up for Page Notifications | Harris Social Media | Scoop.it

Businesses with Facebook pages have been on a bit of a rollercoaster, what with Facebook's twists and turns. Here's a feature that will be a big help if businesses can persuade users to opt to receive notifcations: "It looks like Facebook has begun rolling out a new notifications option for pages."

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Tips for Women in a Male World

Tips for Women in a Male World | Harris Social Media | Scoop.it
It's imperative to establish yourself as an intelligent, no-nonsense employee in a male-dominated industry. Here are ways to navigate a mostly male office.
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Does Linkedin "Likes" and Engagement Really Count Like Facebook, Twitter or Google Plus?

Does Linkedin "Likes" and Engagement Really Count Like Facebook, Twitter or Google Plus? | Harris Social Media | Scoop.it
Linkedin Authorship When I think about engagement on Linkedin (Linkedin Authorship, imagine that!), I think of the professional site with over 200 million members and growing, as the social media s...

Via Mike Ellsworth
Roger Harris's insight:

LinkedIn should outweigh other sites for B2B especially. LinkedIn provides the facility to make professional connections that are a lot more tenuous on Facebook and Twitter. However, most small scale marketers will still tend to focus on Facebook and Twitter for B2C for ease of use and reach.

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Mike Ellsworth's curator insight, July 3, 2013 12:13 PM

This article says, yes, LinkedIn should outweigh other sites.

 

Via @b2bsales

Mike Ellsworth's comment, July 6, 2013 4:33 PM
Roger, I agree. Engagement on LinkedIn is way more important for B2B.
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Marketing Best Practice With Google Plus Business Pages

Marketing Best Practice With Google Plus Business Pages | Harris Social Media | Scoop.it
Roger Harris's insight:

Well, there are some no-brainers here, but the article does emphasize that Google Plus is a must for social media marketing.

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Lessons in approaching the B2B market using social media

Lessons in approaching the B2B market using social media | Harris Social Media | Scoop.it


Social is inherently not made for business at all. The business to consumer, or brands interacting with consumers on social in general, is a tough nut to crack.

Roger Harris's insight:

Business is about connecting. It's about relationships. Social media helps businesses connect. That's why social marketing is crucial whether your focus is B2C or B2B.

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Social media and e-commerce come together in social commerce

Social media and e-commerce come together in social commerce | Harris Social Media | Scoop.it
Hiroshi Mikitani, founder and CEO of Rakuten , the largest e-commerce site in Japan and among the ...
Roger Harris's insight:

Social media and ecommerce are merging into a seamless user shopping experience. What does this mean for the future of traditional ecommerce?

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The four Ps of content marketing - Econsultancy (blog)

The four Ps of content marketing - Econsultancy (blog) | Harris Social Media | Scoop.it
Econsultancy (blog)
The four Ps of content marketing
Econsultancy (blog)
Content marketing is everywhere.
Roger Harris's insight:

Content marketing is the new SEO, so marketers need to understand how this approach integrates with their overall business strategy.

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Fiscal cliff calculator: What will the fiscal cliff mean for me? - The Washington Post

Fiscal cliff calculator: What will the fiscal cliff mean for me? - The Washington Post | Harris Social Media | Scoop.it

Worried about the fiscal cliff? How will it affect you personally? Find out using this handy-dandy calculator. "As President Obama and Congress negotiate a way to avoid going over the fiscal cliff, use this tool to estimate how real families would be affected by some of the options on the table."

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Five top tips to starting a successful business

Five top tips to starting a successful business | Harris Social Media | Scoop.it

 Richard Branson's first blog post on LinkedIn! "As LinkedIn is a business that started in a living room, much like Virgin began in a basement, I thought my first blog on the site should be about how to simply start a successful business."

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Mobile ad spend figures are a wake-up call to travel and retail businesses

Mobile ad spend figures are a wake-up call to travel and retail businesses | Harris Social Media | Scoop.it

Businesses need to wake up to the potential of mobile devices: The explosion in popularity of smartphones, tablets and the app revolution has fuelled a more than doubling in mobile advertising to £500m this year – just four years after the sector struggled to attract £25m.

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How an avid gamer is helping UnitedHealth cut costs, make members healthier

How an avid gamer is helping UnitedHealth cut costs, make members healthier | Harris Social Media | Scoop.it

Gamification will be a key business strategy for many sectors: Arrianne Hoyland, 33, likely didn’t imagine that her passion for video games would one day find an outlet in her profession.And yet that is exactly what happened at her corporate IT job at health insurance company UnitedHealth Group.

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