Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Just 31 of the Top 100 Brands Are on Tumblr

Just 31 of the Top 100 Brands Are on Tumblr | Harris Social Media | Scoop.it
Just 31 of Interbrand's top 100 global brands have accounts on Tumblr and only 21 of those brands were active on the social network in the last month.
Roger Harris's insight:

Tumblr's demographic is quite distinct, which may be one reason big brands haven't established a presence.

 

Another reason is that brands haven't quite figured out how to square Tumblr's circle. It offers quite a different platform than other social sites, so brands are probably just trying to figure out what to do with it.

 

Also, it is being managed by Yahoo now, and Yahoo is still wondering how to leverage its investment. So social media managers are waiting on the sidelines to see if Tumblr can deliver ROI for them

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Google+ YouTube Adoption Across 3 out of 4 Top 100 Global Brands

Google+ YouTube Adoption Across 3 out of 4 Top 100 Global Brands | Harris Social Media | Scoop.it
Google+ is poised for major growth with 3 out of 4 top 100 brands on the network. With 85% adoption, YouTube is a hit among marketers. Together, Google+ and YouTube make Google a search and social media powerhouse.
Roger Harris's insight:

It's just as important for brands to have a presence on Google+ as it is on Facebook. If a business has any video resources at all, it should also be on YouTube.

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Greenpeace vs Waitrose - The Social Media Show Down #DumpShell

Greenpeace vs Waitrose - The Social Media Show Down #DumpShell | Harris Social Media | Scoop.it

How not to respond to a social media campaign against your company (Waitrose is one of the UK's leading supermarket chains).

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Brands Struggle in Mobile

Brands Struggle in Mobile | Harris Social Media | Scoop.it

Mobile is the future of online, but even big companies are having trouble wrapping around the medium: "According to CMO Council, mobile hasn't won a seat at the table yet at the majority of big brands..."

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Taking Advantage of the YouTube Boom!

Taking Advantage of the YouTube Boom! | Harris Social Media | Scoop.it
This week it was reported that YouTube attracts one billion unique visitors and over six billion views per month. We take a look at the top performing brands.
Roger Harris's insight:

If video isn't in your social strategy, you should start thinking about it - fast!

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Google+ Pages Can Now Follow Anyone

Google+ Pages Can Now Follow Anyone | Harris Social Media | Scoop.it
Since the beginning of Google+ Pages, Pages have not had the ability to follow users unless they follow the Page first. Then if the user unfollowed the Page, the Page automatically unfollowed the user as well.
Roger Harris's insight:

We have been recommending that brands establish a presence on Google Plus. Here's another reason why.

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The Problem With Measuring Digital Influence | TechCrunch

The Problem With Measuring Digital Influence | TechCrunch | Harris Social Media | Scoop.it

Infliuencer marketing must be part of yout social strategy: "social media engagement is primarily based on conversations and personalized interactions that are difficult to scale. Influencer marketing provides brands with the leverage to reach many by engaging only a few"

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