Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Influencer Marketing | Social Media Today

Influencer Marketing | Social Media Today | Harris Social Media | Scoop.it
Influencer marketing is making ripples among brand managers and social media marketers. Here are a few recent examples of creative, successful influencer campaigns.
Roger Harris's insight:

Influencer marketing is a vital mix to a marketing strategy. But it is only one part of the strategy. Even the best-crafted influencer outreach will fall on deaf ears if the brand doesn't provide value, both to the influencer and to its audience. 

An influencer will not support a brand that has a crappy product or web presence, simply because they will be aware of the impact on their own reputation and brand.

Before jumping onto this particular bandwagon, influencer marketing must therefore be preceded by brand, social and website audits. Once these things are up to par, an influencer is more likely to respond positively to outreach efforts.

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Facebook 'Home' Will Be Great for Ad Data, but Bad for Brand and Media Apps

Facebook 'Home' Will Be Great for Ad Data, but Bad for Brand and Media Apps | Harris Social Media | Scoop.it
Weaker app presence for brands, and stronger data for Facebook.
Roger Harris's insight:

Facebook Home offers a new opportunity for brands to enter the mobile ad space, but it may also limit the scope for brands to develop a strong presence on mobile.

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Five good and four bad examples of brands using Twitter

Five good and four bad examples of brands using Twitter | Harris Social Media | Scoop.it
Twitter is a brilliant tool for communicating with consumers and when used effectively can be a great way of building customer loyalty.
Roger Harris's insight:

This article for insight on how to use Twitter to promote your brand.

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Got Customer Loyalty? Forrester Report Looks at Today's Tools

Got Customer Loyalty? Forrester Report Looks at Today's Tools | Harris Social Media | Scoop.it
Sure, customers can be loyal to brands they like. But how effective are the current and developing loyalty tools in creating a stronger relationship with a brand? A new report from Forrester Research attempts to point the way toward Loyalty 2.0. .
Roger Harris's insight:

Not all loyalty programs are created equally. Nor do they succeed equally. This graphic from Forrester Research illustrates which loyalty tools are most cost-effective, and the time frame for their growth.

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