Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Social Media Demographics: The Surprising Identity Of Each Major Social Network

Social Media Demographics: The Surprising Identity Of Each Major Social Network | Harris Social Media | Scoop.it
Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging.
Roger Harris's insight:

To target an audience with any degree of precision, you need to understand the basic demographics of that audience. The big picture here shows that the average income, gender and age of users differs significantly among the different social networks.

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7 Popular Types of Social Media Fans [INFOGRAPHIC]

7 Popular Types of Social Media Fans [INFOGRAPHIC] | Harris Social Media | Scoop.it
Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories.
Roger Harris's insight:

Understanding your audience can help you deliver targeted content, as well as set the right tone with fans of varying interest and loyalty to your brand.

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Finding Your Brand's True Voice

Finding Your Brand's True Voice | Harris Social Media | Scoop.it
if you tune into the things I write, I take a very strong stand about being bold with your communications—having a clear, strong point of view.
Roger Harris's insight:

Do you sometimes wonder how to characterize your brand? I often have to remind my clients that brand is a perceptual construct in the minds of your customers and users. It is not a logo or tagline, although these help identify your brand. Therefore understanding the psychology of your audience is the key to knowing your brand, and therefore to positioning it effectively in the marketplace.

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