Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Effective social media analytics

Effective social media analytics | Harris Social Media | Scoop.it
Social media isn't just about collecting Facebook "likes" any more, says Danny Bradbury. The smart money is extracting intelligence from the network.
Roger Harris's insight:

If your social media strategy does not have a strong analytics component, you are missing the point of social marketing.

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Social Media Monitoring in a Post Google Reader World with Netvibes [PODCAST] | Social Media Today

Social Media Monitoring in a Post Google Reader World with Netvibes [PODCAST] | Social Media Today | Harris Social Media | Scoop.it
Roger Harris's insight:

If you use Google Reader to monitor social media mentions, you might find this podcast useful.

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A Quick-and-Dirty Social Media Analysis That Won't Cost You a Dime

A Quick-and-Dirty Social Media Analysis That Won't Cost You a Dime | Harris Social Media | Scoop.it

Social media is full of numbers, but most of the time we don't use them in any actionable way. The reason is simple: Social metrics are often too complicated to understand, and they provide few clues on how we can improve our success.

Roger Harris's insight:

If you are challenged by how to translate social media metrics into action items, here are some good tips.

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Google+ Redesign | Big Data and Photos | SmartData Collective

Google+ Redesign | Big Data and Photos | SmartData Collective | Harris Social Media | Scoop.it
Data analytics and design are being integrated together with the Google+ redesign, but will it be enough for us to add another social network into our lives?
Roger Harris's insight:

You need to keep up-to-speed on Google+. Here's a review of the rationale behind the latest redesign.

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11 valuable Google Analytics advanced segments

11 valuable Google Analytics advanced segments | Harris Social Media | Scoop.it
Along with custom reports (and sometiimes in conjunction with them), custom advanced segments are a great way of gaining extra insight and value from your Google Analytics account.
Roger Harris's insight:

If you are using Google Analytics to optimize for search, you will find this article invaluable!

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Facebook Reports Bugs in Page Insights Reporting

Facebook Reports Bugs in Page Insights Reporting | Harris Social Media | Scoop.it

This just came in and we want to make sure that you are among the first ones to know! Check out what´s going on with Page Insights and discover how you can get the situation under control.

Roger Harris's insight:

If you provide social media analytics to your clients you want to know how Page Insights bugs may be affecting your data.

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