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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Internet Marketing Statistics You Can’t Ignore [Infographic]

Internet Marketing Statistics You Can’t Ignore [Infographic] | Harris Social Media | Scoop.it
It doesn't matter if you are a big business that has a global audience or a small local business, you can still benefit from online marketing. As a matter
Roger Harris's insight:

If you need to convince a client that they need to spend money on digital advertising, here's all the proof you need.

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Facebook 'Home' Will Be Great for Ad Data, but Bad for Brand and Media Apps

Facebook 'Home' Will Be Great for Ad Data, but Bad for Brand and Media Apps | Harris Social Media | Scoop.it
Weaker app presence for brands, and stronger data for Facebook.
Roger Harris's insight:

Facebook Home offers a new opportunity for brands to enter the mobile ad space, but it may also limit the scope for brands to develop a strong presence on mobile.

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Online Ad Survey: Most U.S. Consumers “Annoyed” By Online Ads; Prefer TV Ads To Online; Want Social Media Dislike Button; And Reckon Most Marketing Is “A Bunch Of B.S.” | TechCrunch

Online Ad Survey: Most U.S. Consumers “Annoyed” By Online Ads; Prefer TV Ads To Online; Want Social Media Dislike Button; And Reckon Most Marketing Is “A Bunch Of B.S.” | TechCrunch | Harris Social Media | Scoop.it
An Adobe poll of 1,250 U.S. consumers and marketers' views on online advertising makes amusing reading at times -- more than half agreed that 'most marketing is a bunch of B.S.'.
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Online Advertising Spend Converging With Print Levels In U.S.

Online Advertising Spend Converging With Print Levels In U.S. | Harris Social Media | Scoop.it
They've been on the rise for a couple of years now, but projected figures from the Interactive Advertising Bureau claim that online ad spend will, by the end of this year, be greater than that of its print counterpart.
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Advertisers, You Need YouTube [Infographic]

Advertisers, You Need YouTube [Infographic] | Harris Social Media | Scoop.it
Video content has experienced enormous momentum in recent years, with YouTube emerging as the digital darling of video seekers and sharers worldwide.
Roger Harris's insight:

Video is not as expensive or as difficult as you might think. Remember the Blendtec video? If your video goes viral on YouTube you can get a much lower CPM than any other form of advertising.

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Mobile ad spend figures are a wake-up call to travel and retail businesses

Mobile ad spend figures are a wake-up call to travel and retail businesses | Harris Social Media | Scoop.it

Businesses need to wake up to the potential of mobile devices: The explosion in popularity of smartphones, tablets and the app revolution has fuelled a more than doubling in mobile advertising to £500m this year – just four years after the sector struggled to attract £25m.

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Twitter Offering $100 To Get Users To Advertise

Twitter Offering $100 To Get Users To Advertise | Harris Social Media | Scoop.it
This email arrived in my In box just a few moments ago: As you can plainly see, Twitter has started offering users $100 in an effort to encourage more advertising sign-ups.
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