Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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The Upside of Social Media Narcissism - YouTube

Vanessa Hill’s new ‘BrainCraft’ channel on YouTube focuses on psychology and human behaviour, highlighting her background in science education and social media. 

Roger Harris's insight:

Is narcissism driven by social media a good thing?
As this video describes, millennials are more narcissistic than their peers three decades ago. But is it a bad thing? Not necessarily...

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Taking Advantage of the YouTube Boom!

Taking Advantage of the YouTube Boom! | Harris Social Media | Scoop.it
This week it was reported that YouTube attracts one billion unique visitors and over six billion views per month. We take a look at the top performing brands.
Roger Harris's insight:

If video isn't in your social strategy, you should start thinking about it - fast!

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Lady Gaga Stripped Of Millions Of YouTube Views

Lady Gaga Stripped Of Millions Of YouTube Views | Harris Social Media | Scoop.it
Lady Gaga has been stripped of 156 million YouTube views after the site cleared out stats it deemed dummied up by hackers and viewcount generators.
Roger Harris's insight:

We're not a big fan of Lady Gaga, but this shows that Google penalizes those who try to game their system (i.e., you need to play by the rules).

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14 Ways to Promote Your Latest YouTube Video : @ProBlogger

14 Ways to Promote Your Latest YouTube Video : @ProBlogger | Harris Social Media | Scoop.it

Good advice here on how to promote a YouTube video.

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Advertisers, You Need YouTube [Infographic]

Advertisers, You Need YouTube [Infographic] | Harris Social Media | Scoop.it
Video content has experienced enormous momentum in recent years, with YouTube emerging as the digital darling of video seekers and sharers worldwide.
Roger Harris's insight:

Video is not as expensive or as difficult as you might think. Remember the Blendtec video? If your video goes viral on YouTube you can get a much lower CPM than any other form of advertising.

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Google+ YouTube Adoption Across 3 out of 4 Top 100 Global Brands

Google+ YouTube Adoption Across 3 out of 4 Top 100 Global Brands | Harris Social Media | Scoop.it
Google+ is poised for major growth with 3 out of 4 top 100 brands on the network. With 85% adoption, YouTube is a hit among marketers. Together, Google+ and YouTube make Google a search and social media powerhouse.
Roger Harris's insight:

It's just as important for brands to have a presence on Google+ as it is on Facebook. If a business has any video resources at all, it should also be on YouTube.

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Social Media Strategy: Don’t Forget the Other Social Networks | Business 2 Community

Social Media Strategy: Don’t Forget the Other Social Networks | Business 2 Community | Harris Social Media | Scoop.it

A key element of social media strategy is how to integrate all relevant social platforms into the social workflow: "With plenty of razzmatazz, at least one A-list celebrity user and a stunning new design, Myspace reintroduced itself into the social media market last week."

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