Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Major changes coming to a social media network near you in 2014

Major changes coming to a social media network near you in 2014 | Harris Social Media | Scoop.it
The New Year is less than a month away! For small business owners, now is the perfect time to take a look at improving online marketing and social media strategies for 2014 when major changes to popular social networks like Facebook, Twitter and...
Roger Harris's insight:

Here's a useful review of important changes to your favorite social networks including:

1. Biz star ratings on Facebook

2. Twitter tool for follower recommendations 

3. Shared endorsements on Google+

4. Advertising on Instagram

5. Showcase pages on LinkedIn

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Twitter Generates Leads 9 Times More Than Facebook And LinkedIn

Twitter Generates Leads 9 Times More Than Facebook And LinkedIn | Harris Social Media | Scoop.it
Twitter is the strongest social media channel for generating business-to-business (B2B) leads, outperforming Facebook and LinkedIn 9-to-1 with 82 percent of social media leads coming from Twitter.
Roger Harris's insight:

One of the big challenges of social marketing is to generate revenue from your social media activities. Now I don't argue that revenue should be the first goal of social engagement, but the dollars should make sense somewhere along the line. This article, based on Optify’s 2012 B2B Marketing Benchmark Report, looks at how Twitter offers a larger opening to the marketing funnel than Facebook or LinkedIn. The proof in the pudding of course is how efficiently those leads convert into sales...

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New Rule of Social Media: 3 Tweets Gets the Message Out

New Rule of Social Media: 3 Tweets Gets the Message Out | Harris Social Media | Scoop.it
When it comes to tweeting -- or heck, even emailing or calling -- attempt at least three times, says Ilise Benun of Marketing Mentor.
Roger Harris's insight:

Persistence has always been an important tactic in marketing. At the same time, you need to balance your messaging so you don't put off a prospect. This article suggests a threefer is the best way to resolve the dilemma: tweet, post, email or call at least three times to be sure your message is heard. "Stop worrying about being a pest," it advises.

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Follow Friday: 8 Best Practices

Follow Friday: 8 Best Practices | Harris Social Media | Scoop.it
Roger Harris's insight:

Here's a useful review of the Follow Friday tradition on Twitter. It's a useful way of getting on users' radars, but should be used judiciously.

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Mike Ellsworth's curator insight, July 7, 2013 5:12 PM

I'll agree that #FF can get out of hand, but I don't mind lists containing several names. However, one recommendation here - to publish lists of cool people on the other days of the week - is one I think I'll start adopting.

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Sharing on Twitter Without Reading Content

Sharing on Twitter Without Reading Content | Harris Social Media | Scoop.it
Last year Dan Zaralla did some research into social sharing, and something fascinating emerged. He discovered that 16% of us regularly retweet content without having read what we’re sharing.
Roger Harris's insight:

It's not really a good idea to share stuff without reading it. If you want to provide quality to your audience, you want to know what you are sharing. Moreover, if you get a response, you want to be able to respond quickly and authoritatively.

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Twitter Just Unveiled A Huge New Video Strategy

Twitter Just Unveiled A Huge New Video Strategy | Harris Social Media | Scoop.it

Twitter CEO Dick Costolo and his team are launching a new video content promotion tool called Twitter Amplify.

Roger Harris's insight:

If your content strategy doesn't include video, you'd better jump on the bandwagon!

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Facebook Vs Twitter

Facebook Vs Twitter | Harris Social Media | Scoop.it
Who will win the great social media war?
Roger Harris's insight:

Facebook versus Twitter? It's not a question of winning. They serve different purposes and different audiences.

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Are all your social media eggs in one basket? - The risk of focusing just on Facebook or Twitter

Are all your social media eggs in one basket? - The risk of focusing just on Facebook or Twitter | Harris Social Media | Scoop.it


If you are focused just on one or two social media channels, such as Facebook or Twitter, you need to rethink your approach.

 

Roger Harris's insight:

If you're reading this on Scoop.it, chances are you are spreading your social media risk. Here's my blog article on why you should!

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William Shatner Dishes on His Foray Into Social Media - Forbes

William Shatner Dishes on His Foray Into Social Media - Forbes | Harris Social Media | Scoop.it
In recent weeks, William Shatner has emerged as a social media icon of sorts.
Roger Harris's insight:

I guess it's appropriate that the face of Star Trek should be in a leading position in modern communication. Beam me up!

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Twitter: hackers may have stolen passwords of 250,000 users

Twitter: hackers may have stolen passwords of 250,000 users | Harris Social Media | Scoop.it
A quarter of a million Twitter users may have had their passwords and email addresses stolen by hackers, the social networking site has warned.
Roger Harris's insight:

The golden rule of online security - don't use the same password for everything!

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Facebook cuts off Vine; are social networks killing the social web? | Digital Trends

Facebook cuts off Vine; are social networks killing the social web? | Digital Trends | Harris Social Media | Scoop.it
One day old app Vine has lost Facebook privileges, and it's only the latest bout of social network unfriendliness that's making it hard to share content.
Roger Harris's insight:

Are social networks are ruining social networks? We help our clients stay ahead of the mind-warping pace of social media change...

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The Top 5 Corporate Twitter Disasters of 2012

The Top 5 Corporate Twitter Disasters of 2012 | Harris Social Media | Scoop.it

What not to do on Twitter: "2012 has been the year big businesses finally took the big leap toward embracing social media."

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Facebook, Google and Twitter tackle the election

Facebook, Google and Twitter tackle the election | Harris Social Media | Scoop.it
The big three of social media -- Facebook, Google and Twitter -- are helping users get information for today's election with various tools on their respective sites.
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A Handy Visual Guide To Twitter Lingo - Edudemic

A Handy Visual Guide To Twitter Lingo - Edudemic | Harris Social Media | Scoop.it
Do you know your Twitter lingo? Are you aware of the difference between MT and RT? What does the W/ symbol mean? Use this handy chart to stay up to date.
Roger Harris's insight:

If you are new to Twitter, this infographic will help you navigate its unique shorthand, called lolspeak.

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How marketers can use Twitter's weak social connections

How marketers can use Twitter's weak social connections | Harris Social Media | Scoop.it
In this article in Social Media Today , Neil Alperstein discusses the premise that the weak social...
Roger Harris's insight:

Social connections on Twitter are weak compared to the stronger bonds on Facebook, where users are typically friends with personal ties. What does this mean for marketers?

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How Do Digital Marketers Engage On Twitter?

How Do Digital Marketers Engage On Twitter? | Harris Social Media | Scoop.it

Social media has made it possible for us all to be digital marketers.

The reality is that if you are on Facebook, Twitter or Google+ you “are” a digital marketer whether you like it or not. You are publishing and promoting a brand. It might be brand “you” or it might be a business or organisation you represent.

Roger Harris's insight:

If you are a marketing newbie, here is a useful summary of how digital marketers use Twitter as a research and outreach tool.

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Does Linkedin "Likes" and Engagement Really Count Like Facebook, Twitter or Google Plus?

Does Linkedin "Likes" and Engagement Really Count Like Facebook, Twitter or Google Plus? | Harris Social Media | Scoop.it
Linkedin Authorship When I think about engagement on Linkedin (Linkedin Authorship, imagine that!), I think of the professional site with over 200 million members and growing, as the social media s...

Via Mike Ellsworth
Roger Harris's insight:

LinkedIn should outweigh other sites for B2B especially. LinkedIn provides the facility to make professional connections that are a lot more tenuous on Facebook and Twitter. However, most small scale marketers will still tend to focus on Facebook and Twitter for B2C for ease of use and reach.

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Mike Ellsworth's curator insight, July 3, 2013 12:13 PM

This article says, yes, LinkedIn should outweigh other sites.

 

Via @b2bsales

Mike Ellsworth's comment, July 6, 2013 4:33 PM
Roger, I agree. Engagement on LinkedIn is way more important for B2B.
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Best Practices for Twitter Marketing and Lead Generation - Business 2 Community

Best Practices for Twitter Marketing and Lead Generation - Business 2 Community | Harris Social Media | Scoop.it

Twitter Marketing is just one of the many faces of social media marketing that has gained prominence in the last few years. As a social media network, Twitter has also become a choice online marketing platform for tech-savvy B2B marketers, entrepreneurs, and businesses.

Roger Harris's insight:

Here is a helpful list of best practices if you are looking to Twitter for leads and connections.

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Which Social Network is Best for B2B Marketing?

Which Social Network is Best for B2B Marketing? | Harris Social Media | Scoop.it
Facebook, Twitter, LinkedIn, Google+, and YouTube all need to be in the toolbox of any serious B2B online marketer, but investing wholly in one of these social network will greatly help any B2B marketer increase his or her bottom line.
Roger Harris's insight:

Does your business rely on B2B? If so, you need to consider which social networks to focus your efforts on.

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Five good and four bad examples of brands using Twitter

Five good and four bad examples of brands using Twitter | Harris Social Media | Scoop.it
Twitter is a brilliant tool for communicating with consumers and when used effectively can be a great way of building customer loyalty.
Roger Harris's insight:

This article for insight on how to use Twitter to promote your brand.

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Brands: Please Stop Trying to Start Conversations On Twitter

Brands: Please Stop Trying to Start Conversations On Twitter | Harris Social Media | Scoop.it
brands need to lean that twitter is not about them, its about current events and pop culture--things people are interested in.
Roger Harris's insight:

Think about it. Social media is not advertising. Social media is relationship-building. 

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A snapshot of what users from five social networks looked like in 2012 | Digital Trends

A snapshot of what users from five social networks looked like in 2012 | Digital Trends | Harris Social Media | Scoop.it
Pew studied Facebook, Twitter, Tumblr, Pinterest, and Instagram to get a better look at what types of users were on these social networks in 2012.
Roger Harris's insight:

Enjoy this  tasty snack of statistics tidbits from Pew. It would have been nice to have LinkedIn and Google+ for the main course.

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Google+ outranks Twitter as no. 2 social network after Facebook

Google+ outranks Twitter as no. 2 social network after Facebook | Harris Social Media | Scoop.it
Nobody can hold a candle to Facebook when it comes to the title of ginormous social network. So the battle shifts to the number two spot.
Roger Harris's insight:

This is big news. Remember what happened to MySpace. Yes, the same could happen to Facebook -- so don't put all your eggs in one basket! We've been bullish on Google+ for a while. You are on Google+ aren't you?

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How to Get People to Listen to You on Social Media

How to Get People to Listen to You on Social Media | Harris Social Media | Scoop.it

How to create the most popular tweet of all time... Tips for cutting through the noise on social media to make your voice known.

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Social Media Strategy: Don’t Forget the Other Social Networks | Business 2 Community

Social Media Strategy: Don’t Forget the Other Social Networks | Business 2 Community | Harris Social Media | Scoop.it

A key element of social media strategy is how to integrate all relevant social platforms into the social workflow: "With plenty of razzmatazz, at least one A-list celebrity user and a stunning new design, Myspace reintroduced itself into the social media market last week."

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