Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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If You Don’t Have Google+ Places for Business, You’re Not on the Map - Business 2 Community

If You Don’t Have Google+ Places for Business, You’re Not on the Map - Business 2 Community | Harris Social Media | Scoop.it
Roger Harris's insight:

Many small businesses don't realize that they need Google Plus to appear in Google Maps. It's a good way for mom and pop bricks and mortar stores can get a step ahead of competitors, since the big chains and franchises often don't have a local social presence.

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Seventeen inside tips for improving your blog

Seventeen inside tips for improving your blog | Harris Social Media | Scoop.it
Think you're too late to enter the blogosphere? Many new blogs are taking off and gaining great traffic. Here we look at a case study, Noahsdad.com, to see ingredients of success, SEO challenges and recommendations for the future.
Roger Harris's insight:

Although marketers often consider blogging to be a niche tactic, many principles that apply to blogging work for content marketing, social media optimization and SEO generally.

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Five brands that reaped rewards after adopting responsive design

Five brands that reaped rewards after adopting responsive design | Harris Social Media | Scoop.it
Responsive design is often touted as the future of web design based on little more than a vague sense that it makes websites more user-friendly and looks very cool.
Roger Harris's insight:

If you are planning a redesign of your website, you'll need to adopt a responsive design. If your website is not responsive, you'll have to plan a redesign.

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14 Ways to Promote Your Latest YouTube Video : @ProBlogger

14 Ways to Promote Your Latest YouTube Video : @ProBlogger | Harris Social Media | Scoop.it

Good advice here on how to promote a YouTube video.

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The High Price of Low Cost SEO

The High Price of Low Cost SEO | Harris Social Media | Scoop.it
Not spending enough on SEO can negatively impact your brand's success.
Roger Harris's insight:

This article highlights the cost of trying to game Google Search. It may have worked early on, but once Google caught up (notably with tweaks to its algorithm called Panda and Penguin), those who played were booted to the sidelines. The focus has always needed to be on the audience first, creating value and nurturing relationships. Performance in search is a secondary consideration. 

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Bing: More Than 50% Of Searchers Click The First Result; 75% Click On Deep Links Result

Bing: More Than 50% Of Searchers Click The First Result; 75% Click On Deep Links Result | Harris Social Media | Scoop.it
The value of ranking first on a search results page is no secret, but today Bing is putting some hard numbers on it: More than 50 percent of Bing users click the first result, and more than 75 percent click there if the first result includes Bing’s...
Roger Harris's insight:

Your search strategy should ensure you are placing at least on the first page of results for your keywords.

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Content marketing and SEO: how will they evolve in the future?

Content marketing and SEO: how will they evolve in the future? | Harris Social Media | Scoop.it
Google's continuing moves to penalise marketers ‘chasing the algorithm’, and to reward those who produce useful and valuable content, is one of the principal reasons why content marketing has emerged as a hot topic over the past 18 months.
Roger Harris's insight:

If you have any uncertainty about the need for a sound content marketing strategy, this article will lay your doubts to rest.

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Four simple actions that will help you get the most of Google+

Four simple actions that will help you get the most of Google+ | Harris Social Media | Scoop.it

If you want to reach the next level in your social marketing, you cannot afford to miss out on Google Plus: Love it or hate it, Google+ is here to stay so you may as well start trying to use it to your advantage.

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