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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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Social Media ROI: You Get What You Give Without Expectation | Business 2 Community

Social Media ROI: You Get What You Give Without Expectation | Business 2 Community | Harris Social Media | Scoop.it
As we celebrate Memorial Day this weekend here in the USA, we’re reminded of the many soldiers, their families and friends who sacrificed so much. What
Roger Harris's insight:

Social media is not a tit-for-tat marketing proposition, but needs authentic engagement and credibility. If you're in social media expecting to make a sale when you set up your Google Plus page or Twitter feed, you're not thinking about social media the right way. Instead, think about offering knowledge, information, and other value that will inspire interest and loyalty in your audience. (And remember audience ≠ customer.)

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Finding the ROI in Social Media: No Silver Bullet | ClickZ

Finding the ROI in Social Media: No Silver Bullet | ClickZ | Harris Social Media | Scoop.it

ROI is the Holy Grail of social media, but there are no quick fixes: Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for their brands.

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A Quick-and-Dirty Social Media Analysis That Won't Cost You a Dime

A Quick-and-Dirty Social Media Analysis That Won't Cost You a Dime | Harris Social Media | Scoop.it

Social media is full of numbers, but most of the time we don't use them in any actionable way. The reason is simple: Social metrics are often too complicated to understand, and they provide few clues on how we can improve our success.

Roger Harris's insight:

If you are challenged by how to translate social media metrics into action items, here are some good tips.

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How to Measure Social Media ROI

Worried about how you get bang for your buck with social media? Join Dr. Natalie Petouhoff for a 3-part mini series designed to help you prove how social media can affect the bottom line today - and how customer service can contribute to the social media strategy that sets up your company for success in the future.

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