Harris Social Media
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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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The Perfect Pinterest Pin: How To Optimize Your Images For Maximum Engagement On Pinterest

The Perfect Pinterest Pin: How To Optimize Your Images For Maximum Engagement On Pinterest | Harris Social Media | Scoop.it
In order to better understand how brands can drive consumer engagement with images, Curalate‘s data science team reviewed over a half million images on Pinterest, and examined 30 different visual characteristics— including textures, colors, and...
Roger Harris's insight:

If you're a player in social media, Pinterest needs to be on your radar, if not one of your core platforms. Here's useful advice to stay a step ahead of the competition.

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Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic]

Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic] | Harris Social Media | Scoop.it
Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends - and brands.
Roger Harris's insight:

Even if you don't have photos, a graphic workflow can still be a way to engage Pinterest users.

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A snapshot of what users from five social networks looked like in 2012 | Digital Trends

A snapshot of what users from five social networks looked like in 2012 | Digital Trends | Harris Social Media | Scoop.it
Pew studied Facebook, Twitter, Tumblr, Pinterest, and Instagram to get a better look at what types of users were on these social networks in 2012.
Roger Harris's insight:

Enjoy this  tasty snack of statistics tidbits from Pew. It would have been nice to have LinkedIn and Google+ for the main course.

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10 Insights Into the State of Social Media in 2012

10 Insights Into the State of Social Media in 2012 | Harris Social Media | Scoop.it
The smart phone is changing how we use and consume information. Add a dose of social media obsession and you have two powerful forces that are transforming everything.

Via Kamal Bennani, Laurens ten Hagen
Roger Harris's insight:

If your business can use images to tell a story, Pinterest is a great way to reach new audiences.

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14 Ways to Promote Your Latest YouTube Video : @ProBlogger

14 Ways to Promote Your Latest YouTube Video : @ProBlogger | Harris Social Media | Scoop.it

Good advice here on how to promote a YouTube video.

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Pinterest launches 'more useful' pins, big-name businesses sign up

Pinterest launches 'more useful' pins, big-name businesses sign up | Harris Social Media | Scoop.it
Social networking site Pinterest has launched a bunch of "more useful" pins that offer additional content with some images.
Roger Harris's insight:

Pinterest is on the up-and-up, so you'd better get some skin in the game, if you haven't already.

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10 charities and how they use Pinterest

10 charities and how they use Pinterest | Harris Social Media | Scoop.it
Much of the work we do on the Econsultancy blog focuses on major consumer brands and how they use various marketing channels, but we occasionally get asked why we rarely mention charities.
Roger Harris's insight:

If you are a charity and have a compelling story that can be told in pictures, Pinterest is a must.

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Pinterest's Retail Problem

Pinterest's Retail Problem | Harris Social Media | Scoop.it
As more shoppers use the online scrapbook to showcase brands, retailers struggle to keep pace
Roger Harris's insight:

"The problem is, a good number of H&M’s popular pins feature dead links—an increasing problem for retailers, said Curalate." The moral of this story is that if you are engaging in social platforms, you need to have an underlying strategy.

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Firms learning how to profit from Pinterest

Firms learning how to profit from Pinterest | Harris Social Media | Scoop.it

Pinterest is the new kid in town. If you want to play, you need to figure out a way to use your visual assets effectively. "It seems that small retailers are really, really attracted to Pinterest, much more so than Twitter, for example," said Jessica Moretti, marketing communications manager"

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Pinterest Users Can Now Block, Report Accounts

Pinterest Users Can Now Block, Report Accounts | Harris Social Media | Scoop.it
Marketers that are active on Pinterest may want to tread a little more carefully now, thanks to a couple new features that Pinterest is rolling out this week. Pinterest users now have the ability to block and/or report others at the account level.
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